From ajbm-business
Use when creating offers, pitches, pricing, guarantees, value propositions, or marketing copy - guides through Alex Hormozi's $100M Offers methodology including Value Equation optimization, MAGIC naming, guarantee frameworks, value stacking, and scarcity/urgency to create offers so compelling prospects feel irrational saying no
How this skill is triggered — by the user, by Claude, or both
Slash command
/ajbm-business:hormozi-pitchThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Create irresistible offers using proven frameworks from *$100M Offers*.
Create irresistible offers using proven frameworks from $100M Offers.
Trigger keywords: offer, pitch, pricing, guarantee, value proposition, bonuses, scarcity, urgency, irresistible offer, Grand Slam Offer, value stack, lead magnet, high-ticket, sales page, upsell, downsell
Use cases:
Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)
To create an irresistible offer, maximize the top (what they get, belief it works) and minimize the bottom (how long it takes, how hard it is). Every element of your offer should move these levers.
→ Read workflow.md
Guided Socratic process that:
→ Read frameworks-reference.md
Deep methodology reference covering:
→ Read workflow.md, then select only the sections that need improvement.
| Framework | Purpose | Key Question |
|---|---|---|
| Value Equation | Maximize perceived value | How can we increase outcome/likelihood and decrease time/effort? |
| Guarantees | Remove risk | What risk is the prospect afraid of? |
| MAGIC Naming | Create compelling names | Does the name announce who it's for and what they'll achieve? |
| Value Stack | Justify pricing | What's the total value of everything included? |
| Scarcity | Limit availability | Why can't everyone get this? |
| Urgency | Limit time | Why must they act now? |
A Grand Slam Offer passes this test: "The prospect would feel stupid saying no."
If your offer doesn't pass this test, revisit the Value Equation. Either:
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