hormozi-pitch

Alex Hormozi Pitch Methodology

Create irresistible offers using proven frameworks from $100M Offers.

When This Skill Activates

Trigger keywords: offer, pitch, pricing, guarantee, value proposition, bonuses, scarcity, urgency, irresistible offer, Grand Slam Offer, value stack, lead magnet, high-ticket, sales page, upsell, downsell

Use cases:

• Creating new offers, pitches, or value propositions
• Designing pricing or guarantee structures
• Building value stacks with bonuses
• Naming products, programs, or services (MAGIC formula)
• Adding scarcity and urgency ethically
• Optimizing or auditing existing offers
• Writing sales copy, landing pages, or pitch decks

The Core Insight

Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort & Sacrifice)

To create an irresistible offer, maximize the top (what they get, belief it works) and minimize the bottom (how long it takes, how hard it is). Every element of your offer should move these levers.

What You Can Do

Create a New Offer

→ Read workflow.md

Guided Socratic process that:

1. Shows you the full framework overview
2. Lets you select which sections are relevant
3. Walks through each section with targeted questions
4. Outputs structured components
5. Synthesizes into your desired format (sales page, pitch, etc.)

Answer Framework Questions

→ Read frameworks-reference.md

Deep methodology reference covering:

• Value Equation (complete breakdown)
• Four Guarantee Types
• MAGIC Naming Formula
• Value Stack Construction
• Scarcity & Urgency Types
• Pricing Psychology

Optimize an Existing Offer

→ Read workflow.md, then select only the sections that need improvement.

Quick Framework Reference

Framework	Purpose	Key Question
Value Equation	Maximize perceived value	How can we increase outcome/likelihood and decrease time/effort?
Guarantees	Remove risk	What risk is the prospect afraid of?
MAGIC Naming	Create compelling names	Does the name announce who it's for and what they'll achieve?
Value Stack	Justify pricing	What's the total value of everything included?
Scarcity	Limit availability	Why can't everyone get this?
Urgency	Limit time	Why must they act now?

The "Stupid Not To" Test

A Grand Slam Offer passes this test: "The prospect would feel stupid saying no."

If your offer doesn't pass this test, revisit the Value Equation. Either:

• The dream outcome isn't compelling enough
• They don't believe it will work for them
• It takes too long to see results
• It requires too much effort or sacrifice