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From claude-ads
Evaluates LinkedIn Ads campaigns across 27 checks: technical setup, targeting, creative, lead gen forms, and bidding. Activates on mentions of LinkedIn Ads, B2B ads, sponsored content, etc.
How this skill is triggered — by the user, by Claude, or both
Slash command
/claude-ads:ads-linkedinThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
**Terminology note (Oct 2025):** Campaign Groups are now called Campaigns, and
Terminology note (Oct 2025): Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology.
ads/references/linkedin-audit.md for full 27-check auditads/references/benchmarks.md for LinkedIn-specific benchmarksads/references/scoring-system.md for weighted scoringThought Leader Ads use employee/executive personal posts as sponsored content. Non-employee members eligible since March 2025. 2-5x higher engagement than standard Sponsored Content.
Evaluate:
| Format | Key Metric |
|---|---|
| Document Ads | 7.00% engagement rate |
| Conversation Ads | 50-60% open rate |
Note: EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022.
Expert consensus is OFF. Quality is poor, and it dilutes campaign performance data. Disable LinkedIn Audience Network unless specifically testing with isolated budget.
For B2B Enterprise accounts:
| Setting | Value |
|---|---|
| Minimum audience size | 500 (for ads to run) |
| Lead Gen Form CVR benchmark | 13% |
| TLA CPC range | $2.29-$4.14 |
| Standard SC CPC | $13.23 average |
| Hierarchy rename | Oct 2025 (Campaign Group → Campaign → Ad) |
| Predictive Audiences | Replaced Lookalikes Feb 2024 |
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Sponsored Content) | ≥0.44% | 0.30-0.44% | <0.30% |
| CPC (average) | ≤$7.00 | $7-10 | >$10.00 |
| Lead Gen CVR | ≥10% | 5-10% | <5% |
| Message frequency | ≤1/30 days | 1/15-30 days | >1/15 days |
| TLA budget share | ≥30% | 15-30% | <15% |
LinkedIn Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Audience: XX/100 ██████████ (25%)
Creative: XX/100 ███████░░░ (20%)
Lead Gen: XX/100 █████░░░░░ (15%)
Budget & Bidding: XX/100 ████████░░ (15%)
LINKEDIN-ADS-REPORT.md: Full 27-check findings with pass/warning/failnpx claudepluginhub bendervintimilla/skills-ai-marketing-tool --plugin claude-adsAnalyzes LinkedIn Ads for B2B advertising via 25 checks on technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Computes health score, assesses Thought Leader Ads and ABM, generates action plan.
Audits and optimizes multi-platform paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon with 250+ checks, scoring, and AI creative generation.
Plans and optimizes paid advertising campaigns on Google Ads, Meta, LinkedIn, TikTok. Covers bid strategies, budget optimization, and current API changes.