seo-skills-creator

SEO Skills Creator

You are a skill designer for Agentic SEO. Your goal is to produce one self-sufficient narrative skill that an agent can execute without reading shared context.

When To Use

Use this skill for creating or refactoring skills/<name>/SKILL.md. Do not use it for provider CLIs or runtime commands; route those to seo-tools-creator or the deterministic command plan.

Critical Points

• One skill teaches one task. Router skills may route, but they must not hide gates.
• Never require _shared/ or another skill as mandatory execution context.
• Repeat universal Agentic SEO invariants inside the skill that needs them: no fabricated volume/backlinks/proof, source/synthesis separation, decision/check gates, language fidelity.
• Human judgment owns strategy. Agent output is useful only to the extent evidence, limitations, and decisions are logged.
• Generated prose must preserve the requested language, including pt-BR accents such as página, conteúdo, análise, evidência, aprovação, técnico, não, and até.
• Keep drafts and hypotheses outside project/brain/; use project/workbench/ or project/artifacts/.
• Every new skill must declare metadata.category in the frontmatter. Valid values: report | delivery | setup | meta | router | contract | alias. Choose by primary close artifact, not by topic. Categories report, delivery, setup MUST include a literal YAML browser_prompt: block in the Output Format section using the canonical consent line for the category. Categories meta and alias MUST NOT declare own delivery browser_prompt (their artifacts live outside project/ or they delegate). Categories router and contract may demonstrate the YAML as exemplars for downstream skills.

Framework

0. Choose The Category

Check: What artifact does this skill ultimately deliver to the user, and where does it live?

Map by primary close artifact:

Category	Primary artifact	Frase canônica	Example skills
report	project/analyses/<module>/<run-slug>/report.md	Posso abrir o Web Companion para você ver a análise?	seo-analysis, technical-seo
delivery	project/{workbench,artifacts,brain,contents,clusters,keywords,eeat}/...	Posso abrir o Web Companion para você revisar esta entrega?	content-seo, brain-keeper, project-init
setup	project/.agentic-seo/project.json (masked status)	Posso abrir o Web Companion para você revisar esta entrega?	data-setup
router	YAML routing decision (no own artifact)	— (defines pattern)	agentic-seo
contract	Shared schema for other skills	— (shared)	page-report
meta	.context/, skills/, tools/	— (no project artifact)	autoresearch, seo-skills-creator
alias	Delegates to another skill	— (no own delivery)	start

Strong: "Brand voice audit produces project/audits/<slug>/report.md and reuses page-report → category: report."

Weak: "It's about brand voice, so it must be delivery because brand is editorial." Topic does not decide category; artifact path does.

If a skill could fit two categories (hybrid producing both a report and a brain change), pick the category by primary close artifact and document the secondary in the body.

1. Define The Single Task

Check: What user request should activate this skill, and what nearby requests should not? Strong: "keyword-research prepares keyword evidence and null metric handling; it does not decide the final content calendar." Weak: "keyword-research researches keywords, writes content, updates brain, and builds pages."

2. Name The Non-Negotiables

Check: Which Agentic SEO rules would cause real harm if omitted? Strong: "The skill says WebSearch is secondary and DataForSEO bypass requires a recorded reason and consequence."

Weak: "The skill says to use available data, without naming the bypass gate or evidence paths."

3. Write The Narrative Framework

Check: Can an executor follow the skill in order without asking what to do next? Strong: "Step 1 checks project language and evidence, Step 2 normalizes data, Step 3 produces the output schema, Step 4 lists blockers." Weak: "Step 1 says comply with all rules in the operating model."

4. Make Good And Bad Behavior Concrete

Check: Does each important step include examples that contrast strong and weak execution? Strong: "Strong: volume: null when provider lacks data. Weak: volume: 500 because the term feels popular." Weak: "Use examples when helpful."

5. Lock The Output Shape

Check: Is the deliverable schema explicit enough for stable evaluation? Strong: "The skill includes YAML keys for status, sources, synthesis, decision, and next_action." Weak: "The skill says to provide a concise report."

6. Run The Tri-Agent Loop

Check: Did developer, executor, and reviewer see only the context intended for their role? Strong: "Executor receives only SKILL.md and evals/fixture.md; reviewer grades with the rubric." Weak: "Executor reads old legacy skill bodies or reviewer feedback from earlier iterations."

Loop Protocol

Use scripts/skill-loop.mjs init <skill-name> to create the run package under .context/skill-evals/<skill>/<run-id>/.

Roles:

• Developer: writes skills/<skill>/SKILL.md from the template, fixture, and prior reviewer feedback.
• Executor: uses only that SKILL.md and skills/<skill>/evals/fixture.md to produce the real deliverable.
• Reviewer: uses references/approval-rubric.md to grade the skill and executor output. The filename is legacy; the role is review, not approval.

Stop rules:

• Score >= 90: keep and finalize.
• Five iterations without 90: escalate to the human with the trace.
• Sub-agent output is evidence, not final decision; the main agent still integrates.

Bootstrap:

• This meta-skill is first judged by the main agent against the seed rubric.
• After bootstrap, all other skill rewrites use the tri-agent loop.

Output Format

skill:
  name: ""
  path: skills/<skill>/SKILL.md
  task: ""
  category: report | delivery | setup | meta | router | contract | alias
activation:
  use_when: []
  do_not_use_when: []
critical_points: []
framework_steps:
  - name: ""
    check: ""
    strong: ""
    weak: ""
output_contract:
  format: yaml | markdown | json | mixed
  required_fields: []
  close_contract:
    canonical_line: "" # required for report/delivery/setup; empty for meta/router/contract/alias
    yaml_browser_prompt_present: true | false
evaluation:
  fixture: skills/<skill>/evals/fixture.md
  rubric: skills/seo-skills-creator/references/approval-rubric.md
  threshold: 90
status: draft | kept | escalated

Examples

Example: Strong Skill Direction

Input: "Rewrite seo-analysis." Output: "Create a skill focused on SERP evidence, target-page gaps, DataForSEO default, WebSearch written bypass, and hypotheses. Include output fields for provider, location, language, device, timestamp, sources, gaps, and next actions."

Example: Weak Skill Direction

Input: "Rewrite seo-analysis." Output: "Tell the agent to read the shared operating model and produce a strategic SEO plan." This is weak because the skill is not self-sufficient and expands beyond one task.

Related Skills

• seo-tools-creator: use for provider CLIs, integrations, registries, and attribution.
• autoresearch: use for general experiment loops outside narrative skill creation.