industrial-icp-map

Industrial ICP Map

Use this skill to translate a regional industrial controls company's capabilities into Apollo-searchable market segments.

Inputs

Ask for or infer:

• geography served
• core services: PLC, SCADA, UL panel fabrication, controls engineering, validation, maintenance, field support
• target company size
• industries already served
• whether the motion is local services, project work, panel overflow, or strategic automation modernization

If the user references the example package, use sample-data/segments.json.

Workflow

1. Summarize the company's capabilities in one sentence.
2. Pick 3-5 manufacturing segments where downtime, documentation, compliance, or local support matter.
3. Convert each segment into Apollo filters:
   • industry terms
   • geography
   • employee ranges
   • company keywords
   • buyer titles
4. Sanity-check whether each segment should have visible engineering, facilities, operations, and manufacturing leadership.
5. Rank segments by:
   • pain intensity
   • local/regional fit
   • title density
   • project urgency
   • ability to write a specific message

Output Format

Return:

Segment	Why it fits	Apollo filters	First buyer titles	Campaign angle

Then add:

• Best first wedge
• Segments to avoid for now
• Apollo validation plan

Rules

• Do not make generic "manufacturing" the only answer.
• Favor regulated/process-heavy environments when the company has controls, SCADA, and panel capability.
• If the user asks for public output, mask private customer names and remove emails/phones.