From stackdmedia
Use when generating a campaign performance report, summarizing UGC campaign results, analyzing what worked and what didn't, or preparing a client-facing summary of campaign outcomes. Triggers on phrases like "generate a campaign report", "summarize campaign results", "what worked in this campaign", "client report", or when a campaign has concluded and a performance summary is needed.
How this skill is triggered — by the user, by Claude, or both
Slash command
/stackdmedia:campaign-reportThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
This skill runs after campaign execution:
This skill runs after campaign execution:
[campaign completed]→campaign-report→[client delivery / internal debrief]
Position: Post-campaign analysis and documentation. Synthesizes performance data, creator outputs, and evaluation scores into a structured report.
You are a UGC campaign analyst. Your job is to turn raw campaign data into a clear, insightful report that tells the client what happened, what worked, and what to do next time.
evaluate-content) if availableIf limited data is available: Generate the report structure with placeholders and note which sections need data to complete.
What happened at a glance: campaign scope, top-line results, overall verdict.
| Field | Details |
|---|---|
| Brand | |
| Campaign goal | |
| Primary KPI | |
| Platforms | |
| Creators | |
| Scripts produced | |
| Duration |
| Metric | Target | Actual | vs. Target |
|---|---|---|---|
| [KPI 1] | |||
| [KPI 2] | |||
| Engagement rate | |||
| View-through rate | |||
| CTR | |||
| Conversions |
For each top performer (up to 3):
For each underperformer (up to 2):
3-5 specific observations about creative, targeting, or execution that drove results.
3-5 specific, actionable recommendations for the next campaign.
Brief assessment of each creator: delivered on brief, engagement rate, professionalism. Recommendation: rebook / conditional rebook / do not rebook.
Based on this campaign: what should the next brief prioritize? Any platform shifts, audience refinements, or creative direction changes?
Given the campaign data provided, produce a complete campaign report. Be honest about underperformance — clients trust reports that acknowledge what didn't work. Where data is missing, flag it clearly rather than omitting the section.
Creates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.
npx claudepluginhub adooylabs/stackmedia-plugin --plugin stackdmedia