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Creates Instagram carousel content for BCA clients and BC brand accounts. Use when the user asks to create a carousel, plan carousel slides, write a carousel script, "carousel ideas", "make a carousel for this", "what should the slides say", "educational carousel", "swipe post", or any request to build a multi-slide Instagram post. Works for service-based clients, personal brand clients, and BC's own accounts. Produces slide-by-slide content with copy, design direction, and a matching caption.
How this skill is triggered — by the user, by Claude, or both
Slash command
/bca-skills:carousel-creatorThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Carousels are the highest-performing format on Instagram for engagement and saves.
Carousels are the highest-performing format on Instagram for engagement and saves. Average save rate: 3.4% — the highest of any format. Every carousel produced by BCA must be structured to maximise swipe-through rate (target 65%+) and save/share actions.
Confirm before starting:
Never build a carousel without knowing the topic and the intended outcome.
Pick the format that fits the brief. Each has a different structure.
Use for: Teaching something useful — tips, steps, mistakes to avoid, how-tos Best for: All client types and BC brand Saves: Very high — people save educational content to come back to Structure: Hook → Why this matters → Teach the thing (one point per slide) → CTA
Use for: A process, a system, a checklist the audience can apply Best for: Personal brands, consultants, service businesses Structure: Hook → What this framework solves → Each step/item (one per slide) → CTA
Use for: Showing a result or transformation — client work, case study, outcome Best for: All client types Structure: Hook → The starting problem → What changed → The result → CTA
Use for: "5 things", "10 mistakes", "the only 3 things you need to know" Best for: Value Add content, quick wins for the audience Structure: Hook → Context (why this list matters) → One item per slide → CTA
Use for: A narrative — what happened, what was learned, what the outcome was Best for: Founder content, personal brands, BC brand Structure: Hook → Setup (the situation) → What happened (build tension) → The turn → Lesson / Result → CTA
Use for: Correcting industry misconceptions — positions the client as the expert Best for: Trades, finance, any client in an industry full of bad advice Structure: Hook → State the myth → Destroy it with specifics → What's actually true → CTA
This slide alone determines whether anyone swipes. It must:
Hook types that work:
Hook types that don't work:
Why does this matter? Who is this for? Establish the stakes in 1-2 slides. Keep it tight — this is the bridge between the hook and the value. Don't over-explain.
One idea per slide. One. Do not cram two points onto a single slide.
Rules for body slides:
Clear. One action only. Tied directly to the topic of the carousel.
CTA format:
Good: "Save this for the next time you're hiring a contractor." Good: "Follow along — we post this kind of breakdown every week." Bad: "Like and follow for more content!" Bad: "DM us [word] for more info."
| Carousel Type | Recommended Slides |
|---|---|
| Educational / Value Add | 7–10 |
| Framework / Checklist | 6–10 (one step per slide + hook + CTA) |
| Before / After | 6–8 |
| List / Countdown | 5–10 (one item per slide + hook + CTA) |
| Storytime / Case Study | 8–15 |
| Myth vs. Reality | 6–10 |
Never go under 5 slides — not enough value to earn the save. Never go over 15 slides unless it's a genuine deep-dive case study. Sweet spot: 8–10 slides.
When building a carousel, produce the following:
CAROUSEL BRIEF
---
CLIENT: [name]
FORMAT: [carousel type]
TOPIC: [what this is about]
PLATFORM: Instagram
DIMENSIONS: 1080 x 1350px
SLIDES: [number]
---
SLIDE 1 — HOOK
Heading: [text]
Visual direction: [what the slide should look like]
SLIDE 2 — [label]
Heading: [text]
Body: [1-2 supporting lines if needed]
Swipe prompt: →
SLIDE 3 — [label]
...
SLIDE [N] — CTA
Heading: [closing line]
Body: [CTA action]
---
CAPTION
[Full Instagram caption — follow caption-writer skill rules]
HASHTAGS
[3-5 relevant hashtags]
Before presenting any carousel:
Hook is too vague: "Here are some tips for your business" — no one swipes for that. Replace with a specific, bold claim or a clearly stated outcome.
Too much text per slide: If you have to squint or scroll within the slide, it's too much. One heading + max 20 words of body per slide.
Inconsistent design across slides: Every slide looks slightly different — fonts change, colours shift, margins vary. This breaks trust and looks amateurish.
No swipe prompts: Viewers often don't know to swipe. A small "→" costs nothing and increases swipe-through rate. Always include it.
CTA on the last slide is generic: "Follow us for more content!" is weak. The CTA must connect directly to what they just read.
Caption repeats the slides: The caption should add context or a fresh angle — not just summarise what the carousel already said.
All text, no design: Walls of text on every slide kill engagement. Use hierarchy — large heading, small supporting line, nothing more.
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