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Better Collective Agency brand guidelines — visual identity, colours, fonts, tone, and design standards. Use this as the reference for anything created under the Better Collective or Abbie May brand. Trigger when the user asks about BC brand colours, fonts, design direction, brand consistency, "does this look on-brand", "what font do we use", "what are our brand colours", "brand guidelines", or any question about how BC or Abbie May should look and sound. Also used as the foundation for any graphic, template, or visual asset created for BC's own channels.
How this skill is triggered — by the user, by Claude, or both
Slash command
/bca-skills:bc-brand-guidelinesThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
The single source of truth for how Better Collective looks and sounds. Every
The single source of truth for how Better Collective looks and sounds. Every piece of content, every graphic, every caption, every communication — if it comes from BC, it follows these guidelines. No exceptions.
Agency name: Better Collective Agency (BCA) Trading as: Better Collective / Better Co / BC Founded: January 2025 Location: Burleigh Heads, Gold Coast QLD Website: bettercollective.com.au Instagram: @bettercollectiveagency TikTok: @bettercollectiveagency
Primary tagline: Your Business, But Better.
Supporting taglines (use naturally — never forced):
| Name | Hex | Use |
|---|---|---|
| BCA Blue | #194689 | Accent — CTAs, highlights, selective use only |
| Off-White | #FAF9F6 | Light backgrounds, text on dark |
| Charcoal | #1A1A1A | Primary — backgrounds, dominant text |
| Warm Grey | #6B6B6B | Secondary text, supporting elements |
The 80/20 Rule:
Common usage:
Typography Rules:
Two marks:
Full Wordmark — "better" (lowercase bold serif) + "COLLECTIVE" (spaced uppercase)
b.co Mark — compact brandmark
Logo Colour Rules:
Logo Usage Rules:
Canva Brand Kit ID: kAGYgTJJDIo Always start BC graphics from this kit — it contains the correct palette, fonts, and logo files.
The BC look: Bold. Clean. Direct. A little bit raw. High contrast.
Think editorial magazine meets real-world agency — not a startup tech brand, not a corporate consultancy. BC looks like it means business without trying too hard.
What BC design always is:
What BC design never is:
--bc-blue: #194689--bc-offwhite: #FAF9F6--bc-charcoal: #1A1A1A--bc-warmgrey: #6B6B6BFor BC brand content:
For client content created by BC:
BC sounds like the straight-talking, smart friend who actually knows marketing. Bold. Direct. Human. Zero fluff. Never corporate. Confident without being arrogant. Outcome-focused. Always specific — never vague.
In every piece of copy:
For full voice and caption guidance, see the social-content-bc and caption-writer skills.
Abbie May is BC's founder and a separate personal brand.
Instagram: @abbieemay TikTok: @abbieemay_ Podcast: The Better Standard (relaunching 2026)
How Abbie May differs from BC:
When creating for Abbie May, the brand sits adjacent to BC — connected, but distinctly her own voice and story.
Before any BC branded asset is published or sent:
npx claudepluginhub abbieemay/better-co-team-skills --plugin bca-skillsCreates, edits, and optimizes skills for Claude Code, including drafting, evaluating with test prompts, iterating on performance, and improving skill descriptions for better triggering accuracy.