alert-manager

Alert Manager

Sets up proactive monitoring alerts for ranking, traffic, technical, backlink, competitor, and GEO changes.

Quick Start

Set up SEO monitoring alerts for [domain]

Create ranking drop alerts for my top 20 keywords

Skill Contract

Expected output: an alert configuration summary plus the standard handoff summary for memory/monitoring/.

• Reads: baselines, critical keywords/metrics to watch, normal volatility, delivery preferences, and any user-provided or tool data.
• Writes: a user-facing monitoring deliverable and reusable summary.
• Promotes: significant anomalies, durable thresholds, follow-up actions, and pending decisions to memory/open-loops.md.
• Done when: each chosen alert category has a named trigger condition, threshold, and priority; a Critical/High/Medium/Low response plan and delivery routing are defined; and thresholds are tuned to the metric's stated normal volatility.
• Primary next skill: performance-reporter when alert output needs a reporting cadence.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

All integrations optional (see CONNECTORS.md). With tools, monitor real-time feeds from ~~SEO tool, ~~search console, and ~~web crawler. Without tools, ask for baselines, critical keywords, preferences, and historical data.

Decision Gates

Stop and ask the user when:

• No baseline or normal-volatility reference exists for the metrics to be watched — thresholds would be arbitrary. Offer: (1) supply recent baseline data, (2) use the Quick Reference defaults below and label them Estimated, (3) cancel.

Continue silently (never stop for):

• Which delivery channel to use — default to the channel already in context (or email) and note it.
• A category the user did not mention — leave it unconfigured; do not add alerts they did not request.

Instructions

When a user requests alert setup:

1. Define Alert Categories — choose from rankings, traffic, technical, backlinks, competitors, GEO / AI, and brand alerts.
2. Configure Alert Rules by Category — define trigger condition, threshold, alert name, and priority for each relevant rule; tie each threshold to a stated baseline and label that baseline Measured / User-provided / Estimated.
3. Define Alert Response Plans — map Critical / High / Medium / Low to response time and next actions.
4. Set Up Alert Delivery — configure channels, routing, cooldowns, maintenance windows, and escalation paths.
5. Create Alert Summary — output category counts, the critical playbook, and a weekly review checklist as the deliverable.

Label every metric Measured (tool/export), User-provided, or Estimated (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.

Reference: See Alert Configuration Templates for the full category tables, thresholds, and response-plan templates.

Example

Sample outcome: a keyword alert matrix with Critical vs High thresholds, a response plan for drops, and notification routing to email + Slack.

Tips for Success

Start simple, tune thresholds to normal volatility, avoid alert fatigue, and review the system regularly.

Alert Threshold Quick Reference

Metric	Warning	Critical	Frequency
Organic traffic	-15% WoW	-30% WoW	Daily
Keyword positions	>3 position drop	>5 position drop	Daily
Pages indexed	-5% change	-20% change	Weekly
Crawl errors	>10 new/day	>50 new/day	Daily
Core Web Vitals	"Needs Improvement"	"Poor"	Weekly
Backlinks lost	>5% in 1 week	>15% in 1 week	Weekly
AI citation loss	Any key query	>20% queries	Weekly
Security issues	Any detected	Any detected	Daily

Reference: See Alert Threshold Guide for threshold setting, fatigue prevention, escalation paths, and response playbooks.

Save Results

Ask "Save these results?" If yes, write to memory/monitoring/ — see Skill Contract §Save Results Template.

Reference Materials

• Alert Threshold Guide — Thresholds, fatigue prevention, and escalation templates

Next Best Skill

Reporting cadence requested → performance-reporter. Standalone setup → Terminal. Visited-set rule applies per skill-contract.md.