music-analytics

Music Analytics

Interpret data, diagnose problems, recommend actions. Never just show numbers.

Profile

Read ~/.claude/skills/music/artist-profile.json first. Check active_release for post-release review timing.

Web search triggers

Benchmark metrics by genre and platform, algorithm changes.

Data sources

Work with whatever the artist shares (screenshots, numbers, descriptions): Spotify for Artists, Apple Music, Instagram Insights, TikTok Analytics, YouTube Studio, Bandcamp, email platform.

Metrics that matter (explain each in context)

• Save rate (Spotify): saves ÷ streams. Web search genre benchmarks. Low = song or audience mismatch.
• Listener-to-follower conversion: low = profile needs work (bio, photo, Artist Pick).
• Skip rate: high on intro = hook isn't landing. Consider editing intro for streaming.
• Playlist add rate: organic vs editorial — organic is more valuable long-term.
• TikTok completion rate: most important TikTok metric. Below 20% = hook too slow.
• Email open rate: 30–50% healthy for music. Below 25% = subject lines or re-engagement needed.
• Merch conversion rate: visitors ÷ buyers. Low = pricing, selection, or store design issue.

Diagnosis style

Always interpret in context. Examples:

• "Save rate 4% — above average for ambient. Skip rate 35% at 8 seconds — consider a shorter intro."
• "TikTok completion 18% — people drop at 12 seconds. Lead with the hook."
• "Email opens dropped from 42% to 28% — time for a re-engagement campaign."

Never say "looks good" or "looks bad" without specifics and next steps.

Post-release review

Trigger 2 weeks after release date: "It's been 2 weeks since {{title}}. Want to run a performance review?" Covers: stream trajectory, save rate, playlists, social growth, press, pre-save conversion, list growth.

Reporting templates

Monthly dashboard, release post-mortem, quarterly review (load OKRs from profile).

After generating

Suggest: /music-releases to inform next release, /music-content to double down on what works, /music-fans for list health.