event-marketing

Build and deploy a personalized agenda generator website for a conference — a here.now-hosted page that lists sessions in a filterable grid, lets visitors describe who they are in natural language to get "Great fit / Good fit" recommendations, lets them add sessions to a personalized agenda, and publishes the agenda as a shareable here.now link. Also supports a marketer-driven flow where Claude curates and deploys a standalone personalized agenda for a specific named attendee (a customer or prospect VIP). Use whenever the user asks to build a conference agenda site, a session picker, a personalized schedule tool, an agenda recommender, or wants to make a custom agenda page for a specific person attending a conference. Trigger on phrases like "agenda generator", "session picker", "personalized agenda", "build an agenda site", "conference website with filterable sessions", "make a custom agenda for <person>", "share an agenda with <person>", "publish to here.now". Do NOT trigger for general workback/prep timelines (use workback-schedule) or single-event venue selection (use venue-research).

Build an embeddable, brand-themed AI support chatbot for a single B2B event — answers attendee questions from PDFs the user provides (agenda, FAQ, venue map, code of conduct, sponsor list, travel info). Powered by a Claude Managed Agent that the skill provisions; the agent does the retrieval and reasoning, the skill just produces the frontend widget. Use whenever an event marketer asks to spin up an event helpdesk bot, attendee assistant, on-site Q&A bot, registration chatbot, or "embeddable chat for our event page". Trigger on phrases like "attendee chatbot", "event chatbot", "event support bot", "AI assistant for attendees", "embed a chatbot on our event site", "FAQ bot from our PDFs". Produces a single-file JS bundle plus an embed snippet. Do NOT trigger for sales chatbots, customer-support bots for products, multi-tenant chat platforms, or anything that needs persistent attendee accounts.

Build and maintain a line-item budget for a single B2B marketing event — customer dinners, prospect happy hours, field events, executive retreats, ancillary tradeshow events, hackathons, curated VIP experiences. On first run either parses an uploaded budget spreadsheet or interviews the organizer to construct one. As the organizer drops spend evidence into the thread (PDF invoices, image invoices, screenshots of email receipts, or screenshots of bank/credit-card transactions — including bank-list screenshots with multiple transactions at once), the skill extracts vendor and total, auto-categorizes each into the right line item, and updates Projected / Actual / Variance numbers. Generates a read-only HTML view styled like a finance tracker. Use whenever a B2B event marketer is planning event spend, asking about budget, uploading or pasting an invoice/receipt/transaction screenshot, or asking "how much have we spent on X". Trigger on phrases like "budget", "event budget", "line items", "I have an invoice", "here's a receipt", "log this charge", "categorize this", "how much have we spent", "are we over budget", "screenshot of my Amex". Designed to live in a per-event folder alongside the workback-schedule skill so the same thread can run both. Do NOT trigger for personal-finance, company-wide opex, or non-event spend.

INTERNAL skill — invoked by the venue-research skill (in this plugin) when an event is an experience rather than a fixed-location venue, OR invoked manually by the user with /experience-research. Sources VIP experiences from hospitality programs, suite brokers, motorsports/F1 corporate hospitality, golf-with-a-pro programs, Sphere, helicopter operators, museum buyouts, celebrity-led experiences, luxury weekend retreats, and novel curated experiences. DO NOT auto-trigger from general user messages about events, venues, dinners, happy hours, workshops, or conferences — venue-research is the entry point and will delegate here when appropriate. Only trigger when (a) called via the Skill tool by venue-research, or (b) the user explicitly references this skill by name or types /experience-research.

Generate LinkedIn promotion graphics for the speakers and sponsors of a B2B marketing event — one branded image per person/company, rendered from a user-supplied HTML template and a CSV/list of attendees. Use whenever a B2B event marketer needs to bulk-produce social cards announcing speakers ("excited to welcome <name> to <event>") or thanking sponsors ("thanks to our Gold sponsor <company>"), especially when they have multiple template variants for different ramp points (save-the-date, 1 month out, 2 weeks out, 1 week out, day-of). Trigger on phrases like "speaker cards", "sponsor cards", "LinkedIn promo images", "speaker announcement graphics", "social cards for the event", "generate promo images for our speakers/sponsors", "we need the speaker images for our LinkedIn push", "1 month out posts", "speaker reveal graphics", "promote our sponsors on LinkedIn", "make the social assets for <event>". Do NOT trigger for writing the post copy itself (out of scope — this skill only produces images), for full brand-kit design from scratch (use a design tool), or for non-LinkedIn formats unless the user explicitly asks for additional sizes.