By stoikio
Stoïk's centralized marketing skills: foundation, research, output, and cross-cutting skills for cybersecurity and cyberinsurance content. Phase 2 ships orchestrator + research-topic + output-whitepaper + output-linkedin-series + pre-publish-qa on top of the Phase 1 foundation.
Loads Stoïk's brand foundations (mission, positioning, value proposition, boilerplate, 360° model) from the team's Notion workspace. Use whenever an output, brief, or piece of strategy work needs to be grounded in current brand direction. Pinned to the CISO of Europe pages, with Notion-fetch fallbacks if pages move.
Stub for Stoïk's design references (brand colors, typography, components, screenshots, layout examples) sourced from Figma and Notion. Loaded by visual-primary output skills (output-presentation, output-one-pager, output-landing-page, output-visual-brief) when those ship in Phase 5. v1 returns a clear "not yet populated" signal so callers can degrade gracefully or escalate to the designer.
Loads Stoïk's domain glossary from the team's Notion Glossary database in the Marketing foundations container. Properties on the database are deliberately minimal (Term, Status, Category, Last reviewed); the rich content (definition, preferred usage, translations, notes) lives in each row's page body. This skill fetches both.
Loads Stoïk's Ideal Customer Profile (ICP) definitions from the team's Notion ICP database. Pinned to the "ICP profiles" database in the Marketing foundations container. Properties on the database are deliberately minimal (Name, Status, Priority, Last reviewed); the rich ICP content lives in each row's page body. This skill fetches both.
The single entry point for the Stoïk marketing skills system. Triggered when a Stoïk marketing team member asks for any kind of marketing content (LinkedIn post, whitepaper, blog article, presentation, email, PR brief, landing page). Triages the request, builds the internal content brief, loads the foundation context, runs research and the right output skill, runs automated QA, and hands the draft to the named owner for human review. Output skills are not invokable directly; this orchestrator is the only path.
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Centralized marketing skills for the Stoïk team, packaged as a private Claude Code plugin.
Team-facing overview: Stoïk Marketing Skills — overview & how it works
Foundation hub: Marketing foundations
Architecture spec (on Maike's machine): ~/stoik-marketing-skills-v1-spec.md
Phase 1 (foundation skeleton) and Phase 2 (first vertical slice) shipped. v0.2.0.
| Layer | Skills | Status |
|---|---|---|
| Orchestrator | marketing-orchestrator | Built, untested in production |
| Foundation | brand-foundations, icp-profiles, tov-en, tov-de, tov-fr, tov-es, tov-nl, glossary, design-references | Built; foundations themselves still mostly Draft, awaiting team input |
| Research | research-topic | Built. research-competitor, research-market-trend come in Phase 3. |
| Output | output-whitepaper, output-linkedin-series | Built. Other text outputs come in Phase 3; visual outputs in Phase 5. |
| Cross-cutting | pre-publish-qa | Built. localize-mechanical comes in Phase 3. |
| Performance | — | Designed, coming after Phase 3-5. |
/plugin install https://github.com/stoikio/stoik-marketing
After install, run /reload-plugins to pick up updates.
For local development on the plugin itself:
claude --plugin-dir ~/stoik-marketing
The team interacts with the system through a single skill, marketing-orchestrator. From Claude Code:
/stoik-marketing:marketing-orchestrator Write a whitepaper on ransomware in industrial SMEs for the broker ICP, then derive a five-post LinkedIn series.
The orchestrator triages the request, asks for any missing details, loads the foundations, runs research, generates the draft, runs automated QA, and hands it to the named owner for review.
Output skills are not invokable directly. Foundation skills can be invoked directly for inspection (e.g., /stoik-marketing:brand-foundations).
.claude-plugin/
plugin.json
skills/
marketing-orchestrator/SKILL.md
brand-foundations/SKILL.md
icp-profiles/SKILL.md
tov-en/SKILL.md
glossary/SKILL.md
design-references/SKILL.md
research-topic/SKILL.md
output-whitepaper/SKILL.md
output-linkedin-series/SKILL.md
pre-publish-qa/SKILL.md
templates/
content-brief.md
Skills are flat under skills/ (Claude Code's plugin discovery expects this). Mental grouping by name prefix:
brand-foundations, icp-profiles, tov-*, glossary, design-referencesresearch-topic (more in Phase 3)output-whitepaper, output-linkedin-series (more in Phase 3 and 5)pre-publish-qa (more in Phase 3)marketing-orchestratornpx claudepluginhub stoikio/stoik-marketing --plugin stoik-marketingComprehensive skill pack with 66 specialized skills for full-stack developers: 12 language experts (Python, TypeScript, Go, Rust, C++, Swift, Kotlin, C#, PHP, Java, SQL, JavaScript), 10 backend frameworks, 6 frontend/mobile, plus infrastructure, DevOps, security, and testing. Features progressive disclosure architecture for 50% faster loading.
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