SearchAtlas Toolkit
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✦ /\_/\ SEO · GBP · PPC · Content · AI Visibility
( o.o ) Powered by the SearchAtlas MCP — auto-connected
> < 21 commands ready · /searchatlas:help
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Official command-line toolkit for SearchAtlas — SEO, GBP, PPC, content, and AI visibility, all powered by the SearchAtlas MCP.
Connect SearchAtlas to Claude Desktop (no code) or Claude Code in a few minutes — step-by-step, with screenshots-level detail and troubleshooting. No need to read the rest of this page.
For anyone using SearchAtlas to manage SEO, Google Business Profiles, paid ads, content, or AI visibility — solo operators, in-house teams, and agencies alike.
Quickstart
→ Full visual setup guide — step-by-step for both clients, with troubleshooting, updating, and the all-important per-chat connector tip. Best for first-time setup.
The short version:
Claude Code — install the plugin, then restart Claude Code:
/plugin marketplace add https://github.com/search-atlas-group/amm-toolkit.git
/plugin install searchatlas
Claude Desktop, claude.ai, or Cowork — plugins are Claude Code-only, so add the MCP as a custom connector (Settings → Connectors → Add custom connector):
https://mcp.searchatlas.com/mcp
The first SearchAtlas tool call prompts a one-time OAuth sign-in (create a free account then if you need one). Updating and troubleshooting are covered in the guide.
What You Get
21 slash commands covering the full SearchAtlas surface. Type /searchatlas:help once installed for the live list.
Diagnostics & Reports
/searchatlas:scout — Read-only diagnostic across SEO, GBP, PPC, content, AI visibility/searchatlas:business-report — Single-business deep dive (OTTO, brand vault, Site Explorer, GBP, PPC, LLM visibility)/searchatlas:my-account — Overview of all your SearchAtlas projects, brands, campaigns
Onboarding & Brand Management
/searchatlas:onboard-client — Guided setup wizard (brand vault import or manual)/searchatlas:sync-client — Two-way sync between local brand profile and SearchAtlas brand vault
Marketing Workflows
/searchatlas:run-seo — Monthly SEO audit + recommendations/searchatlas:run-gbp — GBP optimization workflow/searchatlas:run-ppc — Google Ads setup and maintenance/searchatlas:run-content — Content generation via SearchAtlas Content Genius/searchatlas:run-pr — Press release drafting + distribution via SearchAtlas Press/searchatlas:run-visibility — AI visibility audit (ChatGPT, Claude, Gemini, Perplexity)/searchatlas:summit-shot — Execute single high-impact plays from the Summit playbook
Sharing & Notifications
/searchatlas:send-slack, /searchatlas:send-discord, /searchatlas:send-email, /searchatlas:send-circle
Setup & Utilities
/searchatlas:setup-integrations — Configure Slack/Discord/Email/Circle webhooks/searchatlas:security-scan — Scan local setup for exposed secrets/searchatlas:build-website, /searchatlas:rebuild-website — Marketing site generation/searchatlas:help — Command reference
Your Client Data
Per-client working files live at ~/.searchatlas/clients/{slug}/:
~/.searchatlas/clients/acme-co/
├── brand-profile.md # canonical client identity (synced with SA brand vault)
├── notes.md # freeform notes
├── scouts/ # /searchatlas:scout reports
├── reports/ # /searchatlas:business-report outputs
├── workflows/ # /searchatlas:run-* logs
└── shots/ # /searchatlas:summit-shot executions
Want client data on a synced drive (Dropbox, iCloud, etc.)? Set SA_CLIENTS_DIR=/path/to/your/folder in your environment.
Integrations (Optional)
The /searchatlas:send-* commands need webhooks/keys. Configure once via /searchatlas:setup-integrations, or manually in ~/.searchatlas/.env:
