outreach-superpower

Outreach Superpower

A Claude Code plugin that turns a URL into a paste-ready cold email sequence, and helps you run the rest of the outreach workflow: find leads, enrich, audit, triage, analyze, manage.

What is it

Cold outreach is slow because the inputs are scattered: a website, a vague sense of who to target, a few past wins, a blank Saleshandy campaign, and an inbox full of replies you haven't classified. Outreach Superpower is a set of 12 Claude Code skills that walks you from URL to ICP to a multichannel sequence, then keeps going: it finds prospects, enriches them, triages replies, audits deliverability, interprets analytics, and runs CRM operations against Saleshandy.

Every artifact persists to a local workspace folder so each step builds on the last. Destructive Saleshandy operations are gated behind explicit confirmation.

v0.2 note: the original v0.1 release was a platform-agnostic URL-to-sequence helper (6 skills). v0.2 broadens scope to a deep Saleshandy power-user companion (12 skills + 5 shared reference docs) covering the full outreach lifecycle. See CHANGELOG.md for the per-skill diff.

Install

Install the Saleshandy plugin first (provides the MCP tools that lead-finder and prospect-enrichment delegate to):

claude plugin marketplace add github:saleshandy/saleshandy-plugin
claude plugin install saleshandy

Then install Outreach Superpower:

claude plugin marketplace add github:saleshandy/outreach-superpower
claude plugin install outreach-superpower

The router skill auto-loads whenever you mention cold email, outreach, ICP, sequences, replies, deliverability, analytics, or sales operations.

Quickstart

Pre-launch: URL to sequence in one session

1. Open a fresh Claude Code session in any working directory.
2. Type: "Help me write cold emails for https://acme.com"
3. The router routes to strategy-architect. It fetches your homepage, pricing, and customers pages, then shows a 10-item confirmation card. Edit any item or reply "all good".
4. On confirm, three files land in outreach-workspace/default/: company.md, strategy.md, and a lite icp.md.
5. Type: "Build the ICP." The 14-step interview runs, pre-filling from the website extract. Step 15 emits a search-ready filter block that lead-finder consumes later.
6. Type: "Generate a 4-email demo sequence." The sequence generator writes a multichannel sequence (email plus optional LinkedIn, call, WhatsApp) with merge tags, spintext, and a psychology layer to sequence.md.
7. Type: "Find 50 leads matching this ICP." Routes to lead-finder, which uses the filter block to query Saleshandy Lead Finder.
8. Paste your sequence into Saleshandy and enroll the leads.

Post-launch: two weeks in, what to look at

1. Type: "I've been sending for 2 weeks, what should I look at?"
2. The router checks workspace state and routes through the post-launch chain:
   • inbox-triage classifies recent replies into 8 categories and recommends gated reply actions
   • analytics-interpreter reads sequence stats, flags anomalies, and proposes A/B tests
   • operations-audit runs a 5-phase audit (deliverability, sending volume, sequence health, list hygiene, account health) with a prioritized fix list
3. Each skill writes its output to the workspace so you can act on it across sessions.

The 12 skills

Sorted by lifecycle stage.

Skill	Stage	When to use
using-outreach-superpower	router	Auto-loads on outreach intent. You don't invoke it directly.
strategy-architect	pre-launch	New project, just have a website URL. Extracts value prop, segments, personas, proof.
icp-builder	pre-launch	Build or tighten ICP via 14-step interview. Step 15 emits a search-ready filter block.
service-productizer	pre-launch	Run a service business; turn a service into a packaged offer.
email-sequence-generator	pre-launch	3-7 step multichannel sequence with Saleshandy merge tags, spintext, and psychology layer.
email-auditor	pre-launch	Score existing copy across 11 dimensions (7 structural plus 4 craft) with deliverability red flags.
lead-finder	launch prep	ICP filter block to prospect list via saleshandy:discover-and-enroll.
prospect-enrichment	launch prep	Generate AI columns for personalization (custom snippets, opener hooks, qualification).
inbox-triage	post-launch	Classify replies into 8 categories (positive, objection, OOO, referral, unsubscribe, negative, neutral, other) with gated reply suggestions.
operations-audit	post-launch	5-phase audit: deliverability, sending volume, sequence health, list hygiene, account health.
analytics-interpreter	post-launch	Anomaly detection on sequence stats, hypotheses, A/B test suggestions.
crm-operations	post-launch	Prospect, task, and sequence management with strict per-message and per-batch confirmation gates.