reachrobin

Build a target audience list plan given an ICP. Outputs LinkedIn search filters and 3-5 lookalike sources. Use when starting a new outbound motion or expanding into a new segment.

Decide between PLG, sales-led, hybrid, or community-led GTM motion based on ACV, time-to-value, buyer complexity, and self-serve readiness. Use when launching or repositioning a product, or when sales costs are out of whack with ACV.

Draft 3 distinct opening messages for a specific prospect, anchored on a why-now and a why-this-person. Use when sending a high-leverage first touch where personalization is worth the time.

Define an Ideal Customer Profile from observed paying-customer data, churn data, and qualitative signals. Use when defining or tightening ICP, when sales efficiency drops (rising CAC, falling close rate), or when support load suggests wrong-fit customers.

Force clarity on what you sell, who pays, and why now. Use before working on ICP, positioning, pricing, or outreach - the downstream work is garbage if the offer is vague.