google-ads-audit

You: /audit

Claude: 🎯 Top 5 Findings

  1. $1,532/mo wasted on broad-match leakage (33.9% of search-term spend)
  2. Quality Score: 41% of spend on Below-Avg LP Experience
  3. No tCPA target despite stated $60 CPA goal — account CPA is $64
  4. 51 disapproved image assets across multiple campaigns
  5. German campaigns bleeding: $1,397/mo, 1 conversion

Overall Grade: C — 62%
Estimated wasted spend: $1,800–2,200/month (highly recoverable)

What this does

Type /audit in Claude Code (or just say "audit my Google Ads account") and the skill will:

1. ✅ Ask 3 quick questions to anchor the audit (goal, target CPA/ROAS, account age)
2. 📋 Walk you through 4 quick exports from your Google Ads account (or skip exports entirely if you connect the Optmyzr MCP — see Going deeper)
3. 🔍 Run ~42 best-practice checks across 14 categories — including Quality Score, Performance Max, wasted spend, conversion tracking, landing pages, and more
4. 📊 Return a graded report — Top 5 findings with dollar-impact estimates, an A/B/C grade per category, and a prioritized 7-day action plan

No setup. No API keys. No data leaves your machine. Just your Google Ads exports + Claude.

Why this is different

Most "Google Ads audit" tools either:

• Sell you a generic checklist (no personalization, no real data)
• Lock real findings behind a paywall
• Are rigid SaaS tools (limited dynamic conversation, no follow-up questions)

This skill is free, open-source, and runs locally through Claude Code. It uses the same audit methodology Optmyzr has refined over 14 years across millions of accounts — distilled into ~42 high-signal checks that any agency strategist or in-house performance marketer can act on this week.

It's a daily-driver tool, not a one-time gimmick. Run it before every QBR. Run it on every new account onboarding. Run it monthly to spot drift.

📋 What it catches — 14 audit categories

📈 What you get back

• 🎯 Top 5 Findings — the biggest issues, ranked by estimated $ impact/month
• 📈 Overall Grade (A / B / C) with category-by-category breakdown
• 📋 14 Category Scorecards — color-coded, each with top 3 findings + recommended fixes
• 🚀 7-Day Action Plan — prioritized list of what to fix, with time estimates
• 💸 Wasted Spend Estimate — single $/month headline figure (the LinkedIn-shareable hook)
• 🔍 What this audit can't see — explicit list of deeper signals available through Optmyzr's MCP

⚡ Install — 60 seconds

Pick the option that matches how you use Claude. Most users want Option 1.

🟢 Option 1 — Upload the zip (Claude.ai web or Claude Desktop)

For everyone using claude.ai or the Claude Desktop app. No coding required.