metaflow-marketing-skills

Optimize budget allocation across paid media channels using Marketing Efficiency Ratio (MER), marginal ROAS analysis, diminishing returns modeling, and incrementality-informed decisions.

AI search and citation behavior change quickly. The frameworks below use the best available public data as of early 2026 (Google surfaces, ChatGPT, Perplexity, Gemini, and large-sample studies). Re-check assumptions as platforms update.

Plan, write, and maintain content that wins purchase-near buyers in both organic search and AI answer engines. BOFU content is structurally different from TOFU — the reader has accepted they need to decide; the page's job is to resolve the decision. Get it right and a single deep page can outperform dozens of informational posts on revenue contribution.

Analyze paid media performance across dimensions, funnels, cohorts, and channels — turning data into actionable insights and business narratives.

Systematic 70+ checkpoint audit covering tracking, structure, keywords, ads, bidding, budgets, audiences, and competitive positioning — with ICE-prioritized recommendations.