LogoLoom

LogoLoom

One command. Full brand kit. Zero cost. Stop juggling 5 tools for your logo.

The Problem

Getting a logo for your side project shouldn't cost $96 (Looka) or require juggling Canva + favicon generator + OG image maker + manual PNG exports. Logo is the #1 shipping blocker for indie devs — not because it's hard, but because the tooling sucks.

The Solution

AI designs your logo as clean SVG code (not messy auto-traced paths), then post-processes into a complete brand kit — 31 files, one command:

• SVG — full logo, icon only, wordmark only (light/dark/mono variants)
• PNG — 10 standard sizes (16px favicon → 1024px App Store)
• ICO — browser favicon
• WebP — web optimized
• Social — OG image (1200×630), GitHub preview (1280×640), Twitter header (1500×500)
• BRAND.md — color codes, typography, usage guidelines

Zero API cost. Everything runs locally. Free forever.

Why Not Use Existing Tools?

Tool	Price	SVG?	Full brand kit?	MCP?	Local?
LogoLoom	Free	✅ clean code	✅ 31 files	✅	✅
Looka	$65-96	✅	✅ (templates)	❌	❌
Brandmark	$35-95	✅	✅ ($95)	❌	❌
Canva	$15/mo for SVG	raster only free	✅ (Pro)	❌	❌
Recraft V3	Free = no commercial use	✅	❌	❌	❌
SVGMaker MCP	credits ($)	✅ cloud	❌	✅	❌

What it does

1. AI designs your logo — Claude reads your codebase, understands your brand, writes SVG
2. Text → Path — converts <text> to <path> so fonts render everywhere (opentype.js)
3. Optimize — cleans SVG, removes bloat, compresses paths (SVGO)
4. Export brand kit — 31 files across 3 categories (full logo + icon only + wordmark only) × (light/dark/mono) + all PNG sizes + social media sizes + BRAND.md

Quick Start

npx @mcpware/logoloom

Claude Code / Cursor .mcp.json

{
  "mcpServers": {
    "logoloom": {
      "command": "npx",
      "args": ["-y", "@mcpware/logoloom"]
    }
  }
}

Then ask Claude: "Design a logo for my project"

Tools

Tool	What it does
text_to_path	Convert SVG <text> elements to <path> using font outlines. Font-independent rendering.
optimize_svg	Clean and compress SVG (30-60% smaller). Remove metadata, merge paths.
export_brand_kit	Export full brand kit: PNG sizes, ICO, WebP, OG image, mono variants, BRAND.md.
image_to_svg	Convert PNG/JPG to SVG vector (vtracer). Best for logos and flat graphics.

Example Output

brand/
├── logo-full-light.svg      # Primary logo
├── logo-full-dark.svg       # Dark mode variant
├── icon-light.svg           # Icon only
├── icon-mono-black.svg      # Single-color (print)
├── icon-mono-white.svg      # White on dark
├── icon-256.png             # Small
├── icon-512.png             # Medium
├── icon-1024.png            # Large (app stores)
├── icon-512.webp            # Web optimized
├── favicon.ico              # Browser favicon
├── favicon-16.png           # 16px favicon
├── favicon-48.png           # 48px favicon
├── og-image.png             # Social share (1200×630)
└── BRAND.md                 # Colors, typography, usage rules

How it works

You: "Design a logo for mcpware"

Claude:
  1. Reads your README + package.json
  2. Asks brand questions (audience, feel, color)
  3. Generates 6-8 SVG concepts in HTML preview
  4. You pick → Claude iterates → you approve

LogoLoom MCP:
  5. text_to_path → font-independent SVG
  6. optimize_svg → clean, compressed
  7. export_brand_kit → all sizes, all formats, brand guidelines

Output: brand/ folder, ready to use everywhere

Why not just use Recraft / SVGMaker?

	LogoLoom	Recraft V3	SVGMaker
Price	Free	Free (no commercial) / $10/mo	$8+
Commercial use	Yes	Paid only	Yes
Runs locally	Yes	No (cloud)	No (cloud)
MCP native	Yes	No	Yes
Full brand kit	Yes	No (SVG only)	No
Codebase-aware	Yes	No	No

Tech Stack

All open source, all running locally:

• opentype.js — font parsing, text → SVG path conversion
• SVGO — SVG optimization and compression
• sharp — SVG → PNG/WebP/ICO rasterization
• vtracer — bitmap → SVG vectorization (optional, needs system install)

Requirements