apple-copy

apple-copy

A Claude Code skill that analyses and rewrites copy using Apple's vocabulary and structural patterns.

What it does

1. Audits your copy across 5 categories (hedges, passive voice, unpaired specs, third-person, jargon) and gives you an Apple Score out of 100
2. Rewrites into two variants:
   • Apple Light — vocabulary swaps only, structure preserved
   • Apple Full — vocabulary + structure (triptychs, Sensory→Spec→Benefit, single-sentence paragraphs)
3. Annotates every change with the pattern applied

Works on homepages, blog posts, and documents.

Install

claude /plugin install kylemarham/apple-copy-skill

Usage

/apple-copy homepage
Here's our current homepage copy: [paste text]

/apple-copy blog /path/to/article.md

/apple-copy all
[paste copy — get homepage, blog, and doc rewrites in one go]

Content types

Type	What it does
homepage	Triptych headline, second-person CTA, Sensory→Spec→Benefit for features
blog	Question→Answer hook, pull quote candidate, transformation closing
doc	Executive summary rewrite only — strips jargon, adds precision anchor
all	Runs all three

The Apple Score

Score	Meaning
80–100	Apple-grade
60–79	Needs polish
40–59	Major work
0–39	Start over

Note: score measures pattern compliance, not quality.

What it won't do

Invent facts. Every benefit in the rewrite is grounded in your source copy. If something can't be inferred, it's flagged [NEEDS FACT FROM CLIENT].

License

MIT