saasmarketingskills

Customer psychology for developers and technical founders building SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about buyer psychology, customer motivation, Jobs-to-Be-Done, behavioral psychology applied to SaaS, pricing psychology, conversion psychology, onboarding psychology, retention psychology, loss aversion, anchoring, friction reduction, cognitive biases, or understanding why customers buy, churn, or don't convert. Trigger whenever a user asks about understanding customer motivations, applying psychology to their product or marketing, improving conversion or retention through behavioral insights, pricing strategy from a psychological perspective, or diagnosing why users aren't converting or staying — even if they say "why aren't people signing up," "how do I get people to upgrade," or "I don't understand my users." Also trigger when building messaging and needing to understand the buyer's mindset first.

Comprehensive product and marketing analytics guide for developers and technical founders building SaaS products, developer tools/APIs, and enterprise software. Use this skill for any question about analytics setup, event tracking, conversion tracking, GA4, Google Tag Manager, Mixpanel, Amplitude, PostHog, Heap, Pendo, product metrics, marketing attribution, funnel analysis, cohort analysis, retention analysis, activation metrics, pirate metrics (AARRR), defining KPIs, building dashboards, connecting marketing data to product data, understanding which acquisition channels produce the best customers, or figuring out what to measure and how. Trigger whenever a user asks about setting up analytics, choosing analytics tools, understanding their metrics, tracking user behavior, measuring product-market fit, analyzing funnels, or any data-driven decision-making for a SaaS product — even if they just say "I don't know what to track" or "my analytics are a mess."

Comprehensive Google Ads guide for developers and technical founders running paid search for web-first software products: SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about Google Ads, paid search, PPC, search campaigns, conversion tracking, Google Tag Manager, keyword research, Quality Score, bidding strategy, ROAS, CAC, attribution, campaign structure, ad copy, landing pages, or scaling paid acquisition. Trigger whenever a user asks about acquiring users or customers through Google, setting up or troubleshooting campaigns, or measuring ad performance for a software product.

SaaS landing page strategy, planning, copy, and design for developers and technical founders building web-first software products — SaaS, developer tools/APIs, and enterprise software. Use this skill for any question about landing page strategy, conversion optimization, landing page copy, hero sections, CTAs, pricing page layout, above-the-fold messaging, value propositions, social proof placement, headline formulas, page structure, section ordering, SaaS page design direction, wireframing, or improving an existing landing page's conversion rate. Trigger whenever a user asks about building, improving, or planning a landing page for a software product — even if they say "homepage" or "marketing site" or "website" or "signup page." Also trigger when a user shares a landing page URL and wants feedback, or when they're preparing to launch and need a page to send traffic to.

Shared intake background for SaaS marketing skills. This skill is not triggered directly — it holds the common intake questions, safe defaults, and routing logic used by saas marketing skills. Those skills reference this file by path. Do not delete or rename this skill if any marketing skills depend on it.