positioning

Positioning Plugin for Claude Code

Structured positioning exercise that produces an honest, sub-30-word positioning statement. Research competitors, force hard choices, align the team.

Install

/plugin marketplace add Gerstep/positioning-plugin
/plugin install positioning@positioning-plugins

Then run: /positioning:positioning

How it works

1. Context — What you do, who you serve, what stage
2. Research — Parallel competitive analysis (direct + adjacent competitors)
3. 4 forced-choice questions — Informed by real competitor names from research
4. Team exercise — Copy-paste questionnaire for independent team responses
5. Synthesis — Alignment map, contradictions, surprises across team answers
6. Output — Positioning statement under 30 words, all sections under 200 words

Every question is a forced choice. No "all of the above." The pain of choosing is the exercise.

Example output

We help DevOps teams resolve incidents before customers notice,
through causal root-cause analysis, unlike dashboard-first monitoring tools.

Quality rules

• No sentence over 20 words
• No unverifiable adjectives ("innovative", "cutting-edge", "world-class")
• Claims are either true today or explicitly marked as bets
• Positioning statement under 30 words

License

MIT