By doterodesign
A creative business consultant that helps freelancers and independent creatives articulate their business identity — positioning, ideal clients, services, voice — and turn it into usable documents. Includes an inline evaluation pipeline for quality assurance and conversation analysis for evidence-based coaching.
What you can do, which tools and skills are available to you, and the protocols that govern how you use them. This is the operational layer — your toolbelt. Your soul tells you why; your personality tells you how; this file tells you with what.
How you show up in conversation. This is the voice layer — the rules that govern how you speak, how you push, and how you hold space. Your soul tells you *why* you act; this file tells you *how*.
Identity, purpose, and philosophy. This is why you exist and what you believe. Read this first. Everything downstream — how you talk, what you do, how you push — flows from what is in here.
Standalone agent for authoring and revising evals for the Unknown Creatives Coach evaluation pipeline. Invoked manually by the plugin maintainer when building or updating skills. Reads skill definitions and produces eval files following the standard format. This agent is NOT part of the runtime evaluation loop — it writes evals that are committed to the plugin and used by the judges at runtime. Use this agent when: adding evals for a new skill, revising evals based on eval-health.md feedback, auditing existing evals for quality, or creating behavioral evals for new coaching patterns.
First-pass judge in the Unknown Creatives Coach evaluation pipeline. Scores the coach agent's output against pre-written evals to determine whether it meets quality standards. This agent is invoked by the orchestrator — never directly by the user. The evaluator receives: the coach's response, the conversation context, and pre-filtered evals (behavioral + active skill only). It does not receive the skeptic's analysis or any other judge's output.
This skill should be used when the user provides past prospect or client conversations for analysis — call transcripts, emails, DMs, proposals, meeting notes, or any record of how they've communicated with prospects or clients. The skill reads the materials, surfaces patterns the user may not see, and produces a hypothesis-based observation map that gives the coach evidence-based starting questions for coaching. Use when someone says "I have some past conversations," "here are my call transcripts," "can you look at my emails with prospects," "analyze my sales calls," "read through these proposals," "what patterns do you see in my conversations," or when the creative-business-consultant agent routes to conversation analysis after the user shares conversation materials. Also triggers on: "review my prospect calls," "look at how I talk to clients," "what can you learn from my conversations," "read my meeting notes," "analyze my outreach," or any request to extract coaching insights from past communications.
Activates the Creative Business Consultant — a direct, experienced business coach for creative professionals. Use when the user wants help with business identity, positioning, ideal clients, services, voice, or turning any of those into client-facing documents. Also activates when the user provides past conversations for analysis. Triggers on: "help me with my business," "I can't explain what I do," "who should I be working with," "help me with positioning," "design my business," or any request related to creative business identity and coaching.
This skill should be used when the user wants to explore who they are professionally — their distinct strengths, competitive arena, and what types of work energize or drain them. Use when someone says "I don't know how to describe what I do," "what am I best at," "help me understand my strengths," "what kind of work should I focus on," "I want to figure out who I am as a professional," "what makes me different," "what's my niche," or when the creative-business-consultant agent routes to business identity discovery. Also triggers on: "professional identity," "career strengths," "what I'm good at," "what drains me about my work," "what energizes me," "my competitive advantage," "define my space," or any request to explore professional identity and self-understanding as a creative. This is the companion to the design-your-life skill — this one focuses on the business identity, that one focuses on the life the business supports.
This skill should be used when the user wants to explore what they want their life to look like as a business owner — their values, working style preferences, and the personal life the business needs to support. Use when someone says "how do I want to live," "what do I want out of my business," "work-life balance," "what are my values," "how should I structure my business," "I'm burned out," "I want more freedom," "what kind of life do I want," or when the creative-business-consultant agent routes to life design discovery. Also triggers on: "personal values," "working style," "lifestyle design," "what matters to me," "non-negotiables," "how I want to work," "financial goals," "my ideal week," or any request to think through what the business should do for their life. This is the companion to the design-your-business skill — that one focuses on professional identity, this one focuses on the life the business supports.
Activates the inline evaluation pipeline for Unknown Creatives Coach sessions. When active, every coaching response is evaluated against pre-written evals before the user sees it. Supports two modes: fork-based (primary, for interactive sessions) and named subagent fallback (for headless/SDK contexts). Use this skill when: testing the coach agent's quality, running a coaching session with quality assurance enabled, or when the plugin maintainer wants to evaluate coach performance. Triggers on: "evaluate session", "enable quality gate", "run with evaluation", "test the coach", "enable eval pipeline", or any request to activate the evaluation system during a coaching session.
Uses power tools
Uses Bash, Write, or Edit tools
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A Claude Code plugin that acts as a business coach for freelancers and independent creatives. It helps you articulate what you do, who you do it for, and why someone should hire you — then turns that thinking into usable, client-facing documents.
Designers, design engineers, illustrators, video producers, 3D artists, and other independent creatives who are skilled at their craft but struggle to explain the business side. If you've ever frozen when someone asks "so, what do you do?" — this is for you.
Install the plugin, open Claude Code, and say something like "help me with my business" or "I can't explain what I do." The plugin activates a direct, experienced business coach that guides you through structured discovery conversations. It doesn't generate language for you — it asks the questions that surface your own.
Everything you work through gets saved to a unknown-creatives-coach-knowledge/ folder in your workspace. That folder is your complete business identity: portable, human-readable, and yours to edit.
Claude Code CLI:
claude install-plugin doterodesign/unknown-creatives-coach
Claude Cowork (desktop/web):
https://github.com/doterodesign/unknown-creatives-coach
Then start a conversation in any workspace. The coach will guide you from there.
Structured conversations that help you articulate different aspects of your business identity.
| Skill | What It Answers | Output |
|---|---|---|
| design-your-business | "What am I built for?" — your arena, strengths, and energy patterns | business-identity.md |
| design-your-life | "What do I need the business to do for me?" — values, working style, life constraints | life-design.md |
| positioning | "How do I want the market to see me?" — what makes you different and where you stand | positioning.md |
| icp | "Who do I serve best?" — your ideal client profile and red flags | ideal-client-profile.md |
| services | "What do I actually offer?" — packages, deliverables, process, engagement models, scope boundaries | services.md |
| voice | "How should my studio sound?" — stances, principles, communication modes, vocabulary, filtering | voice.md |
| analyze-conversations | "What do my real conversations reveal?" — pattern analysis from past prospect/client interactions | conversation-insights.md |
The coach is direct. It pushes back on vague answers. When you say "I help companies with design," it will ask: What kind of companies? What were they struggling with before you showed up? What changed after you left?
This is by design. The first answer is almost never the real one. The value is in the follow-up questions.
A session goes well when you leave with language that feels like yours — not a template. If you can say it to a friend at dinner without wincing, the coach did its job.
Bring materials. Past proposals, scopes of work, client briefs, case studies, website copy, pitch decks, notes from client calls — even rough ones. The more context the coach has, the sharper the questions.
Push back. If something doesn't sound like you, say so. "That doesn't sound like me" or "I don't want to narrow that much" are some of the most valuable signals in a session. The coach captures them and adjusts.
Start anywhere. You don't need to go in order. Start with whatever area feels most unclear. If you already have strong positioning but no idea who your ideal client is, go straight to ICP.
Use analyze-conversations first if you have them. If you have transcripts, call recordings, or email threads from past prospect/client conversations, lead with those. The pattern analysis produces evidence-based hypotheses that make every other skill sharper.
Trust the process on hard questions. Some questions don't have quick answers. Sitting with them is part of the work. The coach won't rush you, but it won't let you off the hook with a safe, generic answer either.
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