braze

Braze platform specialist agency — search knowledge base, dispatch to specialist agents, and answer Braze-related questions.

Data and segmentation specialist focused on audience targeting, cross-channel reporting, and experimentation analytics.. Use when the task involves: segmentation filters, SQL segments, A/B testing, multivariate analytics, conversion correlation. Covers: Audience segmentation creation, filter configuration, SQL and CDI segments, suppression lists, and segment performance analysis., Performance measurement across push, webhooks, content cards, LINE, KakaoTalk, banners, and landing pages., A/B and multivariate testing design, statistical projection, optimization strategies, and global control group management., Configuring and interpreting performance dashboards for email, e-commerce, deliverability, and API usage., Configuring and analyzing user tracking for email, installs, segments, and influenced opens., Building SQL queries with variables, templates, and AI-assisted generation for data exploration., Analyzing decisioning studio performance through timeline, diagnostics, and insight reports., Manages data export workflows including APIs, CSV generation, revenue data, and campaign result extraction., Configures Braze Currents for real-time event streaming to data warehouses and analytics platforms., Manages custom event schemas, attribute definitions, naming conventions, and report metric interpretation., Analyzes WhatsApp campaign metrics, message usage patterns, and channel-specific performance data., Email reporting, analytics, and performance measurement., Canvas-specific analytics including funnel reports, retention measurement, and journey performance., Cross-channel messaging metrics including SMS usage, in-app reporting, segments, and retargeting analysis., Campaign performance analysis including funnel reports, retention analysis, engagement metrics, alerts, and search operations., Data operations including dispatch tracking, custom data types, blocklisting, cross-source attribute management, and analytics partner integration., Attribution modeling, campaign measurement, and multi-touch analysis across mobile and web attribution partners., Analytics for e-commerce performance, customer behavior, and operational workflow optimization across partner platforms., Audience segmentation, retargeting performance analysis, and cross-platform audience insights across ad and data partners., Configures analytics and attribution platforms for user behavior tracking, campaign measurement, and engagement analysis., Configures BI tools and dashboards for executive reporting, operational metrics, and marketing performance visualization., Manages cohort imports, audience segmentation, and customer data platform integrations for targeted campaigns., Manages customer data platform configurations and analyzes user data flows across Amplitude, Segment, Tealium, and other CDPs., Manages audience segmentation, cohort imports, and user profile enrichment across CDP integrations., Configuration of custom events, purchase logging, session tracking, and uninstall detection., User identification, attribute management, and data collection governance., Channel-specific analytics for push notifications, in-app messages, content cards, and banners., Configures session tracking, custom events, purchase logging, user attributes, location tracking, and uninstall detection on iOS., Defines the structure of API request/response objects including user attributes, events, purchases, messaging payloads, audiences, and scheduling., Tracks platform health KPIs including DAU, MAU, uninstalls, and new user acquisition rates., Analyzes segment composition, custom event patterns, and user attribute distributions., Analyzes revenue trends, purchase frequency, and product performance from transaction data.

Platform architecture specialist responsible for workspace design, data modeling, channel topology, and system-level integration planning.. Use when the task involves: workspace configuration, B2B data models, multi-channel architecture, SDK overview, integration planning. Covers: Workspace configuration, SDK integration overview, and initial platform onboarding including Braze Pilot program guidance., B2B data model design, Salesforce integration patterns, lead scoring architecture, and user profile data structure., System-level design of the multi-channel messaging topology including channel selection, orchestration, and platform capabilities., Designing and orchestrating decisioning studio agents, audiences, and launch workflows., Designing data preparation workflows including data streams and governance principles., Designing messaging fundamentals and template/media management architecture., Managing the Braze Operator for support ticket automation, action review, and troubleshooting., Designs the overall Braze data platform topology including unification, activation, and distribution layers., Manages data center selection, field-level encryption, and data point consumption architecture., Designs workspace structures, manages platform settings, rate limits, and API configurations., Configures SSO providers, manages authentication flows, enforces privacy compliance, and controls platform access., Email setup including authentication, IP warming, domain configuration, deliverability, and SSL., SMS infrastructure including phone number management, short/long codes, compliance, geographic permissions, and keyword handling., Managing subscription groups, opt-in/opt-out flows, user preferences, and consent collection across channels., Design and orchestration of Canvas step types including message, delay, decision split, audience paths, experiments, and AI agent steps., Design patterns for Canvas templates including Braze-provided templates for onboarding, abandoned cart, lapsed user, and custom template creation., Cross-platform audience synchronization design across advertising platforms including Facebook, Google, TikTok, LinkedIn, and programmatic networks., Integration architecture for AI model providers including OpenAI, Google Gemini, and Anthropic within Braze messaging workflows., System design for email template tooling, CMS integration, A/B testing frameworks, and content delivery pipelines., Architecture design for e-commerce ecosystems including storefront platforms, mobile commerce, and product discovery systems., Designs personalization infrastructure spanning location awareness, creative tooling, and dynamic content delivery., Designs and manages Snowflake data warehouse schemas, ETL pipelines, entity relationships, and data retention policies., Designs privacy-compliant data architectures using consent management and data governance partners., Architects customer data platform integrations and data flow patterns across Braze and third-party platforms., Configures Braze Currents and event forwarding connectors for real-time data streaming to analytics platforms., Core Braze platform architecture including network, storage, localization, and geofencing infrastructure., Security qualifications, vulnerability disclosure, and compliance requirements for Braze integrations., Covers API basics, authentication, rate limits, error codes, endpoint overview, data retention policies, and Postman collection usage., Manages user lifecycle through track, identify, merge, alias, and delete endpoints, plus external ID migration., Sends, schedules, and manages messages across channels including triggered campaigns, canvases, transactional messages, and live activities., Creates, updates, and manages email templates and reusable content blocks through the REST API., Manages SDK authentication keys and automates dashboard user provisioning through SCIM endpoints., Designs CDI pipeline patterns, job synchronization flows, and integration management strategies., Designs catalog data models, field schemas, selection strategies, and sync/async operation trade-offs., Defines cross-cutting API patterns for authentication, provisioning, preference management, and content delivery.

Braze platform consultant and team orchestrator. Analyzes questions, reasons about which specialists are needed, then spawns a team of agents via TeamCreate for complex questions or dispatches a single agent for simple ones. Always the entry point for /braze queries.

Technical implementation specialist for messaging channels, SDK integration, Connected Content APIs, and webhook configuration.. Use when the task involves: push notifications, Connected Content API, webhook integration, SDK setup, LINE setup. Covers: Implementation of push notifications across iOS, Android, and web platforms including registration, advanced options, and platform-specific configuration., Technical implementation of Connected Content API calls including variable handling, retry logic, and external data integration., Webhook creation, templating, and integration patterns including Braze-to-Braze webhooks and lead scoring hooks., Setup and implementation of LINE, KakaoTalk, and other regional messaging channels including user management and click tracking., Creating, configuring, and managing feature flags including canvas integration and troubleshooting., Setting up and using the Braze MCP server for programmatic API access., Creating, deploying, and referencing Braze AI agents., Implementing location tracking and geofence configuration for location-based engagement., Implements SDK data collection, user profile lifecycle management, and user import/export workflows., Configures cloud data ingestion connectors, sync pipelines, and data transformation workflows., Implements WhatsApp Business API integration, phone number provisioning, and connector configuration., Implements in-app messages using drag-and-drop editor, custom HTML, and creative detail configurations., Building email campaigns using HTML editor, drag-and-drop editor, and template systems., Creating and configuring SMS, MMS, and RCS messages including content, links, and media., Creating and customizing in-app messages using traditional and drag-and-drop editors., Building, managing, and maintaining Canvas flows including drafts, versioning, and post-launch changes., Technical implementation of Canvas flows including entry properties, context variables, channel configuration, exit criteria, and rate limiting., Technical implementation of campaigns including delivery types, triggers, scheduling, API-triggered delivery, and rate limiting., API usage, webhook troubleshooting, user management, data type operations, and technical help resources., Technical setup for ISV partners including data connectors, cohort imports, Currents integration, and Snowflake data sharing., Technical implementation of location-based partner services including geofencing, weather data, and proximity detection., Technical setup of translation management and localization partner platforms for multi-language content delivery., Technical implementation of Shopify-Braze integrations including standard, custom, and catalog sync configurations., Technical configuration of deep linking and mobile attribution partner SDKs for cross-platform user routing., Technical integration of payment processors, subscription management platforms, and order fulfillment systems., Technical implementation of additional messaging channels including instant chat, support, direct mail, mobile wallet, and advertising partners., Technical implementation of platform extensions including surveys, rewards, gamification, learning, and landing page partners., Technical setup of workflow automation tools, cloud storage destinations, and data pipeline connectors., Implements and configures Braze SDK integration including authentication, version management, and tag managers., Builds and integrates Braze REST API endpoints for messaging, SMS, email, and product recommendations., Implements push notification delivery including rich push, push stories, deep linking, and silent notifications., Contributes to Braze documentation following style guides, YAML front matter conventions, and content management workflows., Covers initial SDK setup, platform overview, and integration patterns for onboarding new Braze implementations., Platform-specific implementation for iOS, Swift, and visionOS including version-specific guidance., Web SDK implementation covering browsers, smart TVs, extensions, and security policies., Android-specific SDK implementation and version-specific feature support., REST API usage, MCP server setup, and programmatic integration with Braze services., Maintenance and migration of legacy iOS, tvOS, and macOS SDK implementations., Covers initial SDK installation, storage configuration, push notification setup, and changelog tracking for the legacy iOS SDK., Implements and customizes in-app messages including display handling, delegates, triggers, orientation, view controllers, and click behaviors., Integrates and customizes content card feeds including styling, click handling, badges, read/unread indicators, and carousel views., Covers advanced integration scenarios including geofences, localization, deep linking, Google Tag Manager, network control, and beacon integration., Implements email endpoint operations including spam removal, bounce management, blocklisting, and subscription status., Implements catalog CRUD operations across synchronous and asynchronous modes for items, fields, selections, and management., Implements data export endpoints for user data, segments, campaigns, canvases, and custom events., Implements SMS, messaging, and subscription group endpoints for multi-channel communication., Implements platform-level endpoints for SDK authentication, SCIM provisioning, user data, templates, and media.

Transforms content into beautifully formatted output with flowcharts and visual elements

Strategic leverage of the Braze partner ecosystem including e-commerce, messaging orchestration, data analytics, and channel extensions.

Tracks platform health KPIs including DAU, MAU, uninstalls, and new user acquisition rates.

Cross-channel messaging metrics including SMS usage, in-app reporting, segments, and retargeting analysis.

Building SQL queries with variables, templates, and AI-assisted generation for data exploration.

Performance measurement across push, webhooks, content cards, LINE, KakaoTalk, banners, and landing pages.