pr-media-work

pr-media-work-plugin

Claude Code plugin for work-focused PR and media monitoring — scanning coverage, summarizing press, drafting responses, and building comms strategy. Ships domain primitives plus a provisioning skill that scaffolds a fresh workspace.

Part of the danielrosehill Claude Code marketplace.

What you get

Primitives (always available once the plugin is installed)

Cluster-level (/pr-media-work:*):

• scan-coverage — scan for new coverage of a subject across sources
• summarize-press — roll up press hits into a brief
• draft-response — draft a PR response (statement, pitch, correction, Q&A)

Media monitoring (/pr-media-work:media-*):

• media-fetch — fetch and save an article into the date-based archive
• media-batch — batch-fetch multiple URLs
• media-analyze — generate stats/trends over the archive
• media-search — search the archive by keyword/publication/date
• media-stats — quick collection stats
• media-validate — validate against naming/schema
• media-export — export (CSV/JSON/markdown)
• media-profile-pub — build a publication profile
• media-setup — interactive setup to capture monitoring subject context

PR response (/pr-media-work:pr-*):

• pr-monitor-news — monitor news/mentions for opportunities
• pr-media-pitch — draft a tailored media pitch
• pr-build-media-list — build a targeted media list
• pr-find-opportunities — find podcast/speaking/reactive opportunities
• pr-crisis-hold — produce a holding statement
• pr-log-coverage — log a coverage hit into the workspace

Comms strategy (/pr-media-work:comms-*):

• comms-initialize — interactive setup for a new client/brand
• comms-update-context — refresh client/brand context
• comms-refresh-strategy — revise the strategy doc
• comms-competitive-scan — analyze competitive comms landscape
• comms-create-campaign — develop a campaign framework
• comms-draft-content — draft content in brand voice
• comms-generate-social — generate social content ideas
• comms-audit-messaging — audit messaging consistency
• comms-analyze-performance — analyze performance data
• comms-client-report — generate a client-ready PDF report

Agents

• article-fetcher — fetch a single article into the archive
• batch-fetch — process multiple article URLs
• article-analyzer — analyze the collection for trends and insights
• publication-profiler — research publications and build profiles
• archive-organizer — archive maintenance and validation
• campaign-strategist — design campaign frameworks
• content-creator — draft content on-brand
• media-relations-advisor — media relations strategy
• media-list-builder — media/podcast/speaking opportunity lists
• brand-voice-guardian — review content for brand consistency
• crisis-advisor — crisis comms guidance
• metrics-analyst — performance analysis
• strategy-director — high-level strategic direction
• positioning-analyst — positioning and differentiation
• audience-researcher — audience personas and insights
• social-media-manager — social strategy and execution
• client-report-generator — Typst PDF client report generation

Provisioning skill

• /pr-media-work:new-workspace <name> [--variant=media-monitoring|pr-response|comms-strategy] [--local-only] [--private]

Scaffolds a new workspace, personalises it from ~/.claude/CLAUDE.md, and (by default) creates a public GitHub repo.

Pattern

Primitives live in the plugin → globally available from any cwd. Workspace scaffolds are provisioned as data → no .claude/ tree inside provisioned workspaces. Plugin updates never touch your workspace data.

See PLAN.md in Claude-Workspace-Reshaping-190426 for the full pattern spec this plugin follows.

Variants

• media-monitoring — date-based article archive for tracking coverage. Schema-validated article capture with analysis and export commands.
• pr-response — coverage log + response drafting workspace. Tuned for drafting statements, pitches, corrections, and Q&A against live coverage.
• comms-strategy — full communications strategist workspace. Brand/audience/competitive/historical context, campaign and content outputs, client-ready reporting.

Install

Via the danielrosehill marketplace:

/plugin marketplace add danielrosehill/Claude-Code-Plugins
/plugin install pr-media-work

License

MIT.