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Purely Personal
A Claude Code plugin that installs an AI C-Suite inside your business.
One BUSINESS-BRAIN.md · Five AI executives · Zero SaaS subscriptions.
Install · What you get · Quick start · Workshop
The Promise
You know you should post consistently. Research your prospects. Write the newsletter. Pull the Stripe numbers. Plan next week.
But you're also closing deals, building product, and trying to sleep.
So the content team, the sales team, the ops team, the CFO — they all live as anxiety in your head instead of actual systems in your business.
purely-personal installs those teams as skills inside Claude Code. You fill in one document — your Business Brain. Every engine reads from it. And the output sounds like you, not ChatGPT.
- Content in your voice, not the voice of the 10,000 posts your model was trained on
- Outreach based on your actual ICP, not generic B2B playbooks
- Operations that follow your patterns, not Notion templates from 2022
- A morning brief that summarizes everything you didn't have time to look at
Zero SaaS. Zero subscriptions. Your Brain, your Claude, your voice.
What You Get
The Business Brain (BUSINESS-BRAIN.md)
One markdown file with nine sections. Every AI executive reads it before acting. It's your memory layer.
| # | Section | What's in it |
|---|---|---|
| 1 | Operator | You. Name, tagline, headshot, LinkedIn. |
| 2 | Voice | Banned phrases, hook patterns, example posts — extracted from your real writing. |
| 3 | Business | Offer, positioning, pricing, 90-day goal, key metric. |
| 4 | Ideal Client | Named persona with pain, desire, objection. |
| 5 | Competitors | Top 3 with positioning gaps to own. |
| 6 | Brand Identity | Colors, fonts, visual voice — auto-extracted from your site. |
| 7 | AI Visibility | Score 0–100. Queries where you don't rank on ChatGPT / Perplexity / Claude. |
| 8 | Audience Pain | Real Reddit / forum verbatims from your niche. |
| 9 | Actions | Five slash commands. Always pinned. |
Build it in 40 minutes with /build-my-brain. Automated scrapes fill 80% of it from your LinkedIn, website, competitors, and Reddit.
The Five Engines
Each engine is a slash command that reads the Brain and ships real work. No menus. No configuration. Just commands.
| Engine | Command | What it does |
|---|---|---|
| 🔵 Marketing | /marketing-engine | Drafts 3 LinkedIn posts, 1 X thread, 1 newsletter — in your voice |
| 🟢 Sales | /sales-engine | Researches 10 prospects + drafts outreach matched to your ICP |
| 🟣 Operations | /operations-engine | Triages inbox, writes SOPs from your patterns |
| 🟡 Cash | /cash-engine | Pulls Stripe, forecasts 90 days, flags anomalies |
| 🔴 Leadership | /leadership-engine | Summarizes the last 7 days across every engine |
The Renderers
Two skills that turn your Brain and your outputs into screenshot-worthy visuals.
business-brain-renderer— rendersBUSINESS-BRAIN.mdinto a single-page HTML artifact with PDF export. Cinematic cover, dark proof band, hero stats, competitor matrix, pain quote, 5-engine actions panel. Example →content-visual-builder— renders any content draft as a publish-ready card for LinkedIn, X, Instagram, or Newsletter. Same content, four platforms, four native looks.engine-output-builder— renders a single engine output (voice card, competitor matrix, ICP card) as a standalone shareable graphic.
Install (60 seconds)
Requirements
- Claude Code v1.0 or newer
- macOS, Linux, or Windows (WSL)
- A Claude.ai account
Step 1 — Clone the plugin
git clone https://github.com/danielpaulai/Purely-Personal-Run-a-business-by-itself.git
cd Purely-Personal-Run-a-business-by-itself
Step 2 — Install the plugin
claude plugin install .
Or, if you prefer, symlink this directory into ~/.claude/plugins/purely-personal.
Step 3 — Verify
Open Claude Code in any project and run:
/build-my-brain --help
If you see the 4-act intake description, you're good.
Optional — Install connectors
For the full /build-my-brain experience you need these MCP connectors:
