pitch-craft

universal-pitch-skill

A Claude Code skill that transforms any SaaS codebase into investor-grade pitch decks and high-conversion landing pages.

What It Does

A 4-phase multi-agent pipeline:

Phase	Agent	Input	Output
1. Discovery	Project Scanner	Your codebase	Product essence (JSON)
2. Analysis	UX Architect	Scanner output	Personas, pain points, JTBD
3. Creation	Marketing Pro	UX analysis	Pitch deck + landing page
4. Review	Quality Gate	Draft materials	Go/no-go assessment

Why This Exists

Every pitch tool (Gamma, Beautiful.ai, Slidebean) requires you to manually describe your product. None can read your codebase and figure out what you built, who it's for, and why it matters.

This skill bridges that gap using frameworks from YC (Seibel's 7 Questions), JTBD (Jobs to Be Done), and Value Proposition Canvas.

Supports Both GUI and Non-UI Products

• Web apps / dashboards: Automated screenshot capture with Playwright, anonymization, navigation hiding
• CLI / API / infrastructure: Input-Magic-Output visual formula (code snippets, terminal recordings, architecture diagrams)

Installation

Claude Code Marketplace (Recommended)

claude install github:cookys/universal-pitch-skill

Manual Install

# Option 1: Clone as plugin
git clone https://github.com/cookys/universal-pitch-skill.git \
  ~/.claude/plugins/pitch-craft

# Option 2: Copy skill only into a project
cp -r universal-pitch-skill/skills/pitch-craft/ \
  your-project/.claude/skills/pitch-craft/

Usage

Once installed, the skill triggers automatically when you say things like:

• "Create a pitch for this project"
• "Add this feature to the pitch deck"
• "How should we present this to investors?"
• "Update the landing page"
• "Retake the product screenshots"
• "Who are our target users?"

You can also run individual phases:

• Discovery only: "What does this product actually do?"
• Update existing: "Add the new search feature to the pitch"
• Review only: "Check if the pitch is ready for the investor meeting"

File Structure

.claude-plugin/
├── plugin.json                   # Plugin metadata (name, version, author)
└── marketplace.json              # Claude Code marketplace registration
skills/
└── pitch-craft/
    ├── SKILL.md                  # Main skill — 4-phase pipeline
    └── references/
        ├── frameworks.md         # YC 7 Questions, JTBD, VPC, Mom Test, 2x2 matrix
        ├── screenshot-automation.md  # Playwright templates, anonymization, sync
        └── visual-assets.md      # Non-UI: code snippets, terminal GIF, architecture

Frameworks Included

Framework	Source	Used In
Seibel's 7 Questions	Y Combinator	Phase 2 — pitch validation
JTBD (3-layer)	Clayton Christensen	Phase 2 — pain point analysis
Value Proposition Canvas	Strategyzer	Phase 2 — product-market fit
Mom Test	Rob Fitzpatrick	Phase 2 — interview-to-pitch conversion
3-Layer Distillation	Original	Phase 3 — feature → capability → emotion
Input-Magic-Output	Stripe/Twilio pattern	Phase 3 — non-UI visual strategy

Requirements

• Claude Code (CLI, desktop app, or IDE extension)
• No other dependencies — the skill is pure Markdown instructions

Optional (for screenshot automation):

• Playwright MCP plugin (for automated screenshot capture)
• Running instance of your web app (for GUI products)

License

MIT

Credits

Research sources: Y Combinator (Michael Seibel, Dalton Caldwell), The Mom Test (Rob Fitzpatrick), Jobs to Be Done (Clayton Christensen), Value Proposition Canvas (Strategyzer), CrewAI multi-agent patterns.

Built with Claude Code.