cm

Claude Code for Marketers

An interactive course that teaches AI-powered marketing workflows through hands-on practice inside Claude Code.

No videos. No slides. You learn by doing real marketing work — creating campaign briefs, writing copy, building content strategies, and running competitive analysis — all guided by Claude inside the terminal.

Prerequisites

• Claude Code installed (requires Claude Pro or Max subscription)

Getting Started

git clone https://github.com/cc4-marketing/cc4.marketing.git
cd cc4.marketing
claude

Then type:

/start-0-0

Claude will guide you from there.

What You'll Learn

You play the role of a Marketing Strategist at Markit, a fictional agency working for a B2B SaaS client called Planerio. Across 16 lessons, you'll build real marketing assets while learning how to use Claude Code effectively.

Module 0 — Getting Started

Command	Lesson
/start-0-0	Course Introduction
/start-0-1	Installation & Setup
/start-0-2	Your First Marketing Task

Module 1 — Core Concepts

Command	Lesson
/start-1-1	Welcome to Markit
/start-1-2	Working with Marketing Files
/start-1-3	First Marketing Tasks
/start-1-4	Using Agents for Marketing
/start-1-5	Custom Marketing Sub-Agents
/start-1-6	Project Memory (CLAUDE.md)
/start-1-7	Navigation & Search

Module 2 — Marketing Workflows

Command	Lesson
/start-2-1	Write a Campaign Brief
/start-2-2	Develop Content Strategy
/start-2-3	Generate Marketing Copy
/start-2-4	Analyze Campaign Data
/start-2-5	Competitive Analysis
/start-2-6	SEO Optimization

Plugins

The course includes two Claude Code plugins with additional marketing commands:

• Compounding Marketing (/cm:plan) — Campaign planning with persona-based reviewers and brand voice checks
• Content Factory (/cf:generate, /cf:repurpose, /cf:schedule) — Content generation, repurposing, and scheduling from templates

Project Structure

cc4.marketing/
├── .claude/commands/     # Lesson slash commands
├── exercises/markit/     # Practice project (your workspace)
├── plugins/
│   ├── cm/               # Compounding Marketing plugin
│   └── cf/               # Content Factory plugin
└── data/                 # Canonical course definitions

After cloning, exercises/markit/ contains only a README. Lesson folders are created progressively as you work through the course.

Contributing

See CONTRIBUTING.md. Issues and pull requests are welcome.

License

MIT

Changelog

Type /whats-new inside Claude Code to see the latest updates, or visit the live changelog.

• RSS feed
• JSON feed