hypeman

hypeman

Bout Labs' marketing & promotion plugin — the team telling your story.

What this is

A bundled set of AI agents, skills, slash commands, and project templates that encode Bout Labs' marketing-and-promotion loop. Drop it next to cornerman in any repo and you get the campaign equivalent of the engineering pipeline.

The loop:

signal-scout → audience-profiler → strategist → content-architect →
copywriter → brand-reviewer → distributor → analyst → playbook-updater

v0.1 ships the three agents that earn their keep first — strategist, copywriter, brand-reviewer — plus the skills to bootstrap the project and define your brand voice. The rest land as we use it.

Install

From a repo where you want the plugin available (typically the same repo that already has cornerman):

git clone [email protected]:BoutLabs/hypeman-claude-plugin.git \
  .claude/plugins/hypeman

Then in a Claude Code session:

/bootstrap-marketing

The skill walks through brand-voice capture (three paths — from scratch, from existing examples, or anchored to other brands you want to sound like), channel detection, ICP definition, and writes the marketing: block into .claude/project.yaml.

Coexistence with cornerman

Hypeman extends cornerman's manifest rather than forking it. If both plugins are installed, they share .claude/project.yaml — cornerman owns the engineering blocks (project, stack, tracker, github, paths, product, features), hypeman owns the marketing: block.

Blog posts can flow through cornerman's implementer → pr-reviewer pipeline by setting marketing.channels.blog.requires_pr: true.

The self-improving part

After every campaign, playbook-updater reads the metrics, compares against historical baseline, and writes structured entries into marketing/PLAYBOOK.md with provenance + half-life — same quarantine pattern cornerman uses for docs/LESSONS.md, but for what hooks land, what threads convert, what time-of-day moves the needle for your audience. Strategist and copywriter read the playbook at runtime and bias toward proven patterns.

Upgrade

/hypeman upgrade

Checks GitHub Releases for a newer tag, prints the changelog delta, pulls the new version. Project-owned content (PLAYBOOK.md, VOICE.md, marketing/icps/*, marketing/campaigns/*) is left alone; plugin-managed sections in CLAUDE.md get refreshed.

Contributing

scripts/new-agent.sh <agent-name>      # scaffold a new agent (TODO)
scripts/new-skill.sh <skill-name>      # scaffold a new skill (TODO)
scripts/new-profile.sh <profile-key>   # add a new brand profile (TODO)
scripts/validate.sh                    # schema + markdown checks (TODO)
scripts/release.sh <major|minor|patch> # cut a release + tag (TODO)

See docs/manifest-schema.md for the marketing: block reference, and docs/campaign-loop.md for the full agent pipeline.

Versioning

Semver. v0.1 is intentionally minimal — three agents, four skills, one profile. Built to be used on Bout Labs' own marketing first, then expanded based on what actually hurt.

License

Proprietary — Bout Labs internal use only.