ditto-brand

Use this skill whenever the user wants to write, rewrite, or review Ditto copy in the brand voice for any surface except long-form resource articles, such as a LinkedIn or social post, a website page or section, a hero or headline, a CTA, an email, an ad, product or UI microcopy, a tagline, or requests like "make this sound like Ditto" or "review this against our brand voice". It encodes Ditto's brand idea, beliefs, the Punchy / Positive / Expert / Approachable characteristics, vocabulary, mechanics, and headline/CTA patterns. For long-form Blog, News, or Guide content on the resource pages, use the resource-writer skill (same voice DNA, dedicated structure). For slide decks, this skill governs the words while deck-designer governs layout.

Use this skill whenever the user wants to create, design, or restyle a Ditto slide deck or presentation — e.g. "make a Ditto deck", "design slides for our webinar", "build a pitch deck on-brand", "turn these notes into a Ditto presentation", or "fix this slide to match our brand". It encodes Ditto's deck design system: slide-type routing, typography (Hedvig Letters Serif + Inter), the tan/yellow color rules, corner elements, left-aligned/top-anchored layout, image-forward covers and closers, and the requirement that output be native, editable Canva objects. Apply it to every slide.

Use this skill to generate well-branded interfaces and assets for Ditto (the CSR & compliance copilot) — production code or throwaway prototypes/mocks. It bundles the full Ditto design system: brand guidelines, color and type tokens, self-hosted fonts, brand assets (logo, illustrations, shapes, icons), a marketing-site UI kit, and a slide-template system. Reach for it on requests like "build a Ditto landing page", "mock an on-brand dashboard", "make a branded prototype", or "design something that looks like Ditto".

Use this skill whenever the user wants to write, draft, or update Ditto resource content for the website, a Blog article, a News piece, or a Guide teaser. Triggers: "write a Ditto blog post on EcoVadis scoring", "draft a CSR news digest for this month", "turn this title into a publish-ready article", "write the landing teaser for our CDP guide", "draft a resource article in Ditto's voice". It encodes Ditto's three content buckets (Blog, News, Guide) and their structures, the Expert + Approachable voice (Punchy and Positive reserved for intros, how-tos and CTAs), US-English mechanics, the SEO/linking rules, and the guardrails against invented stats, fabricated links, greenwashing and overpromising. Scope is the website resource library only. For short-form or marketing copy, landing-page headlines, emails, social posts, product or UI microcopy, or reviewing existing text against brand voice, use the brand-copywriting skill. For slide decks, use the deck-designer skill.