allGood-marketing

Parse and validate Marketo Email 2.0 templates. Extract modules, variables, and structural information for large template files that exceed token limits. Includes comprehensive Marketo Email 2.0 syntax reference for answering questions about standards, validation rules, and best practices. Use for reading templates piece-by-piece, validating structure, documenting template usage, and learning Marketo syntax.

Use this skill whenever a user wants to create a campaign briefing document, brief, or token template for a Marketo campaign. Triggers include: "build a briefing doc", "create a campaign brief", "briefing for [campaign name]", "token template", "fill-in doc", "brief for 3Touch", or any request to generate a structured document that maps Marketo program tokens to email/LP content fields. Also triggers when the user provides an unstructured document (raw email copy, campaign brief, email templates doc) AND an empty briefing template DOCX — and wants the content mapped into the structured format. Phrases like "fill in this template", "convert this doc", "map this into the brief", "here's the copy and here's the template", or any combination of an unstructured doc + a template file should trigger this skill. Always use this skill when the user mentions building or creating a brief, even if they just say "brief me on [campaign]" — if it involves Marketo tokens and campaign content, this skill applies.

Use this skill whenever a user uploads or references a Marketo Email Performance Report (XLS, XLSX, or CSV) and wants analysis, a performance report, diagnostics, or recommendations. Triggers include: "analyze my email report", "how are my emails performing", "Marketo report", "email performance", "build a report from this XLS", or any upload of a file that looks like a Marketo email export with columns like Sent, Delivered, Opened, Clicked, Bounced. Always use this skill even if the user just says "look at this email data" — if it looks like a Marketo export, this skill applies.