Adology — Content Intelligence

Run a quick competitive analysis on a brand or topic in your knowledge set

Head-to-head comparison of two brands or topics

Find brands to add to your knowledge set

Show how to export knowledge set data from the Adology web UI

Build a rich, behaviorally grounded audience profile that goes well beyond demographics — surfacing the fears, desires, jobs-to-be-done, category tensions, and System 1 drivers of a target audience. Produces an empathy canvas, insight brief, deck, or written report (your choice) backed by Adology social/reddit data, web research, and any supplied qual/quant/journey data. Use this skill whenever the user asks for an "audience deep dive", "persona", "audience profile", "empathy map", "customer insight", "who is our customer", "what drives them", "how does this audience think", "strategic target definition", or any request to understand a target audience at depth for brand strategy, comms, or creative briefing — even when they don't use those exact words. Trigger on phrases like "help me understand [audience]", "I need an insight piece on [customer]", "build me a persona for [segment]", or "deep dive on [target]".

Guides knowledge set construction including feed management and brand discovery. Use when creating knowledge sets, adding or removing brands, influencers, search terms, or discussion feeds. Triggers on: "create knowledge set", "add brand", "add influencer", "track competitor", "monitor", "build a KS".

Activates Brand Marketing Mode for Adology — a way of thinking about content and brands that blends what we can observe in the data with brand science, behavioral insight, and cultural understanding. Use this skill whenever the user wants to think strategically about a brand's marketing — positioning analysis, competitive landscape reading, content strategy, creative direction, audience understanding, or go-to-market thinking. Trigger when users say things like "how should we be marketing", "what should our content strategy be", "audit us vs competitors", "what positioning should we take", "help me think about our brand", or "brand marketing mode", "strategy mode", "marketer mode". Also trigger for growth strategy, brand positioning, competitive differentiation, or when someone wants Adology data interpreted through a brand strategist's lens. Even casual requests like "analyze my brand" or "what are competitors doing" should trigger this if the intent seems strategic rather than purely exploratory.

Vet, score, and shortlist brand co-marketing partners using content intelligence. Produces an editorial HTML report with executive summary, competitor partnership matrix, ranked shortlist, scorecards with reference thumbnails, adapted partnership briefs with positioning callouts, and a creator activation map. Use whenever the user mentions brand partnerships, co-marketing, partner shortlists, or brand-to-brand collaborations — even without explicit "vetting" language. Trigger on "vet brand partners", "brand partnership vetting", "score brands as partners", "find brand partners", "co-marketing partners", "is this brand a good partner", "partnership shortlist", "partnership scorecard", "brand partnership audit", "brand-to-brand partnerships", "who should we partner with". Also trigger when someone pastes brand names for evaluation as partners, or describes a focal brand and wants partnership candidates. Partnership counterpart to influencer-vetting.

Provides creative intelligence for content strategy and campaign planning. Use when identifying winning creative elements, analyzing hooks, formats, CTAs, or generating content recommendations. Triggers on: "hooks", "creative", "content strategy", "viral", "what type of content", "format", "CTA", "creative brief".