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plugin-gtm
Go-to-market engine for Claude Code. Analyze your product, build a GTM strategy, generate launch content, and track your launch — all from the terminal.
Why
You just built something. Now you need to ship it. That means positioning, messaging, a launch plan, landing page copy, social posts, a README... and suddenly you're in five different tabs context-switching between your code and a pile of marketing tools.
plugin-gtm keeps you in the terminal. Point it at your codebase, and it figures out what you built, who it's for, and how to take it to market.
What You Get
| Skill | What it does |
|---|---|
/gtm | Command router — check status, list products, get help |
/gtm-analyze | Scan a project codebase or describe an idea → structured product profile |
/gtm-plan | Build a full GTM plan: positioning, messaging, ICP, channels, pricing, timeline |
/gtm-content | Generate launch content: landing pages, README, emails, social posts, blog posts |
/gtm-research | Competitive analysis, market sizing, channel research |
20 MCP tools for persistent storage — product profiles, plans, content, and launch checklists survive across sessions in SQLite.
4 hive blueprints for multi-agent orchestration via plugin-hive:
gtm-full-launch— End-to-end: analyze → research → plan → content → launchgtm-content-sprint— Generate all content assets in parallelgtm-competitive-intel— Deep competitive researchgtm-idea-to-plan— Validate a raw idea through to a complete plan
Install
Step 1 — Add the marketplace (once per machine):
/plugin marketplace add twofoldtech-dakota/plugin-gtm
Step 2 — Install the plugin:
/plugin install plugin-gtm@twofoldtech-dakota-plugin-gtm
Requires Node.js >= 22 (for native node:sqlite).
Quick Start
Analyze an existing project
/gtm-analyze
Point it at your current project or provide a path. It reads your codebase — README, package.json, source files, git history — and extracts what the product does, who it's for, and what makes it different. The result is persisted as a product profile.
Build a GTM plan
/gtm-plan
Walks you through positioning, messaging, ideal customer profile, distribution channels, pricing, and a phased launch timeline. Generates a launch checklist automatically.
Generate launch content
/gtm-content readme
/gtm-content landing_page
/gtm-content social_post
/gtm-content email
/gtm-content blog_post
Generates content based on your product profile and GTM plan. Everything stays consistent — same voice, same messaging, same positioning.
Research the market
/gtm-research competitive
/gtm-research channels
/gtm-research pricing
Competitive analysis, channel research, and pricing benchmarks using web search. Findings can be applied back to your GTM plan.
Check status
/gtm status
See all your products, plans, and launch progress at a glance.
The Compound Startup Toolkit
plugin-gtm is one piece of a three-plugin system:
plugin-architect → Design & build products
plugin-hive → Orchestrate multi-agent workflows
plugin-gtm → Take products to market
| Plugin | Repo |
|---|---|
| plugin-architect | twofoldtech-dakota/plugin-architect |
| plugin-hive | twofoldtech-dakota/plugin-hive |
| plugin-gtm | You're here |
The workflow: Architect designs and builds it → GTM analyzes it and plans the launch → Hive orchestrates multi-agent execution → GTM tracks progress.
MCP Tools Reference
All tools are namespaced with gtm_ and available to Claude when the plugin is installed.
| Category | Tools |
|---|---|
| Product | gtm_product_create, gtm_product_get, gtm_product_list, gtm_product_update, gtm_product_delete |
| Plan | gtm_plan_create, gtm_plan_get, gtm_plan_list, gtm_plan_update, gtm_plan_delete |
| Content | gtm_content_create, gtm_content_get, gtm_content_list, gtm_content_update, gtm_content_delete |
| Launch | gtm_launch_item_create, gtm_launch_item_list, gtm_launch_item_update, gtm_launch_item_delete, gtm_launch_progress |