Brand Voice Plugin
A Tribe AI plugin for Claude Cowork. Built as a Cowork launch partner.
The brand knowledge that makes a company recognizable rarely lives anywhere useful. It's in a deck from 2022, a Confluence page no one's updated since the last rebrand, and the instincts of a few senior people who've been there long enough to just know. When sales reps are generating outreach with AI and new hires are producing content in their first week, that's exactly what gets lost.
Brand Voice transforms scattered brand materials into enforceable AI guardrails. It searches across Confluence, Google Drive, Box, SharePoint, Slack, Gong, and Granola to discover how your company actually communicates — then creates LLM-ready brand guidelines and validates every piece of AI-generated content against them. Claude doesn't just write faster. It writes like you.
Features
1. Brand Discovery
Your brand knowledge is buried across Notion, Confluence, Google Drive, Gong, Slack, and years of sales calls and meeting transcripts. Brand Voice searches across all of it — style guides, pitch decks, email templates, transcripts, design systems — to distill your strongest brand signals into a single, current source of truth. Grounded in how your best people actually communicate, not just how a style guide from three years ago says you should.
Slash Command: /brand-voice:discover-brand
/brand-voice:discover-brand
/brand-voice:discover-brand Acme Corp
2. Guideline Generation
Synthesizes your materials into LLM-ready guidelines: voice pillars, tone parameters, a "We Are / We Are Not" framework that gives Claude a clear operating boundary, and terminology standards that reflect real company language — not aspirational copy. The same guardrails that keep veteran teams on-brand mean new hires produce quality content in week one instead of month three.
Slash Command: /brand-voice:generate-guidelines
/brand-voice:generate-guidelines
/brand-voice:generate-guidelines from the discovery report and these 3 PDFs
3. Brand Voice Enforcement
Every piece of AI-generated content — sales emails, proposals, marketing pages, press releases — gets written against your guidelines from the start. Voice stays constant while tone flexes by context: formality, energy, and technical depth adapt automatically for cold emails vs. enterprise proposals vs. LinkedIn posts. Tone drift and positioning gaps get caught before they reach a prospect or investor.
Slash Command: /brand-voice:enforce-voice
/brand-voice:enforce-voice Draft a cold email to a VP of Sales at a mid-market SaaS company
/brand-voice:enforce-voice Write a LinkedIn post announcing our new feature
Open Questions
When the plugin encounters ambiguity it can't resolve — conflicting documents, missing guidelines, stated vs. practiced brand divergence — it surfaces open questions for team discussion. Every question includes an agent recommendation, turning ambiguity into a "confirm or override" interaction rather than a dead end.
MCP Connectors
| Connector | URL | Purpose |
|---|
| Notion | https://mcp.notion.com/mcp | Discovery backbone — federates across connected Google Drive, SharePoint, OneDrive, Slack, Jira. Also stores output guidelines. |
| Atlassian | https://mcp.atlassian.com/v1/mcp | Deep Confluence search + Jira context for Atlassian-heavy enterprises |
| Box | https://mcp.box.com | Cloud file storage — official brand docs, shared decks, and style guides often live here |
| Microsoft 365 | https://microsoft365.mcp.claude.com/mcp | SharePoint, OneDrive, Outlook, Teams — enterprise document storage and email templates |
| Figma | https://mcp.figma.com/mcp | Brand design systems — color, typography, design tokens inform voice |
| Gong | https://mcp.gong.io/mcp | Enterprise conversation intelligence — sales call transcripts and analysis |
| Granola | https://mcp.granola.ai/mcp | Meeting intelligence — transcripts and notes from sales, customer, and strategy meetings |
Native Integrations
These platforms are native Claude integrations — no MCP connector install needed. They are available as tools when the user connects them in Claude Desktop or Cowork.
| Integration | Purpose |
|---|
| Google Drive | Shared brand documents, style guides, marketing materials, Google Docs and Slides |
| Slack | Brand discussions, channel searches, pinned brand guidelines, informal voice patterns |
Building
To create a zip for uploading to Cowork:
npm run build
This produces brand-voice-plugin.zip at the repo root.
Quick Start
- Install the plugin and open Claude Cowork
- Connect at least one platform (Notion recommended — it federates across Google Drive, SharePoint, Slack, and Jira)
TribeAI