FounderForge
Zero to Strategy in One Session
Develop your Business Idea into an actionable strategy based on thorough market research and competitor analysis. Clarify your ICPs, USPs, Pricing, Brand Voice, Website copy and GTM playbook like a YC entrepreneur. Consultant-free.
What takes McKinsey 8 weeks and $200K, FounderForge builds in one session with live market research, battle-tested frameworks, and zero billable hours.
What You Get
Six interconnected strategy artifacts with each built through real market research and informed by the one before it:
- Ideal Customer Profile: Know exactly who you're building for. Specific enough to find them on LinkedIn.
- Positioning & USPs: Claim your space in a crowded market. Pass the "only we" test.
- Brand Voice Framework: Sound like you, everywhere, every time. With "this, not that" guardrails.
- Service Offerings & Pricing: Package and price your value. Grounded in market benchmarks.
- Website Messaging Map: Turn visitors into customers. Page-by-page copy frameworks.
- GTM Playbook: Pick your 1-2 channels, get a launch-ready playbook with 4-5 specific hooks per channel.
How It Works
Idea → Market Research → Strategic Q&A → 6 Artifacts
(parallel) (6-8 questions) (built sequentially,
each reviewed before
the next begins)
- Share your business idea: any stage, any business model
- FounderForge researches your market: competitors, pricing, trends, customer behavior. Live web data, not guesses.
- Strategic questions sharpen your positioning: 6-8 questions across target customer, differentiation, voice, pricing, proof, and scope
- Six artifacts are forged one by one: each presented for your review before the next begins. Prior artifacts feed into subsequent ones.
Quick Start
Add the skill on command line with
npx skills add The-Edgar/founder-forge
# Run in Claude Code
/founder-forge Your business idea here
OR
Install as a marketplace plugin.
# Run in Claude Code
# Step 1: register the marketplace (once per machine)
/plugin marketplace add The-Edgar/founder-forge
# Step 2: install the plugin
/plugin install founder-forge@founder-forge
# Step 3: run it
/founder-forge Your business idea here
Example:
/founder-forge Emergency wildlife removal app for after-hours encounters
/founder-forge AI protocol platform for functional medicine practitioners
/founder-forge Fractional CFO services for Series A startups
What Gets Built
Everything lands in founder-forge-output/:
founder-forge-output/
├── README.md ← Overview + table of contents
├── 01-ideal-customer-profile.md
├── 02-positioning-and-usps.md
├── 03-brand-voice-framework.md
├── 04-service-offerings-pricing.md
├── 05-website-messaging-map.md
└── 06-gtm-playbook.md ← Channel-specific (your chosen channels)
Requirements
- Claude Code or Cowork
- Web search tools (required: FounderForge does real market research)
Recommended: Perplexity MCP server for citation-backed research
Fallback: Claude Code's built-in WebSearch
FounderForge will stop and tell you if search tools aren't available, with setup instructions.
The GTM Hook System
The GTM Playbook goes deeper than "post on LinkedIn." For each of your chosen channels (you pick 1-2), FounderForge:
- Researches what's actually working on that channel in your niche right now
- Generates 4-5 specific, ready-to-use hooks: not templates, but actual copy tailored to your ICP and positioning
- Explains why each hook works: the psychology behind it in one line
Supported channels: Cold Email, LinkedIn, TikTok, Twitter/X, Reddit, YouTube, Partnerships, Communities/Events
Supported Business Types
FounderForge adapts its frameworks based on business type:
- Service businesses: Agencies, consultancies, freelancers, coaches
- SaaS products: Self-serve, sales-led, or PLG models
- B2B: Any company selling to businesses
- B2C: Direct-to-consumer brands and services
For Local Testing
# Clone the repo
git clone https://github.com/The-Edgar/founder-forge
cd founder-forge
# Test locally
claude --plugin-dir .
Then in your Claude Code session:
/founder-forge [your business idea]
Contributing
PRs welcome for:
- Additional channel playbooks
- New reference guides for additional artifact types
- Improvements to existing frameworks
- Bug fixes in the command orchestration
License
MIT: use freely, modify freely, share freely.
The-Edgar