Claude Code skills for founders — SOPs, CRO, content creation, outreach, and strategic planning
npx claudepluginhub ognjengt/founder-skills20+ proven marketing, copywriting, and product skills for founders, marketers, and business owners
ognjengtThis repository contains 20+ Claude skills that will help you turn Claude into a Fortune 500 growth team.
Stop prompting from scratch and use 20+ proven marketing, copywriting, and product skills companies pay millions for.
npx skills add https://github.com/ognjengt/founder-skills
Install a specific skill:
npx skills add https://github.com/ognjengt/founder-skills --skill prd-generator
Clone the repo and copy all skills to your project:
git clone https://github.com/ognjengt/founder-skills
cp -r founder-skills/skills/* .claude/skills/
Or copy a single skill:
cp -r founder-skills/skills/prd-generator .claude/skills/
To install globally (available across all projects):
cp -r founder-skills/skills/* ~/.claude/skills/
| Skill | Description |
|---|---|
sop-creator | Creates detailed Standard Operating Procedures for business processes |
cro-optimization | Analyzes landing pages against 13 CRO principles and provides detailed optimization recommendations with before/after examples |
viral-hook-creator | Creates viral hooks for content and marketing |
lead-magnet-generator | Creates viral lead magnet posts with CTAs that drive comments and DMs — produces quick and detailed formats for Twitter/X and LinkedIn |
strategic-planning | Analyzes your business to deliver 3 specific, high-impact next moves for growth (marketing/sales) — asks diagnostic questions when needed to uncover bottlenecks and opportunities |
go-to-market-plan | Delivers 3 best go-to-market strategies tailored to your product, stage, and market — asks diagnostic questions about product readiness, ICP, competitive positioning, and distribution channels |
x-writer | Creates 3 viral X (Twitter) posts in different proven formats with creator voice matching (Hormozi, Naval, Gazdecki, Dakota, Machina, Ognjen) — uses 51+ post templates and 8 format structures |
linkedin-writer | Creates 2 viral LinkedIn posts in different proven formats with voice matching — uses 8+ post templates and 7 format structures (Lessons Learned, Blueprint, Story, Strategy, Case Study, Hot Take, Quick Hack) |
outreach-specialist | Crafts high-converting outreach sequences (cold email, LinkedIn DM, X DM) using 8 proven templates with follow-up strategy, platform-specific rules, and personalized messaging that books calls |
competitor-intel | Analyzes competitors with verified metrics, leverage strategies, and predicted next moves |
brand-copywriter | Writes marketing copy using proven frameworks (AIDA, PAS, BAB, etc.) for ads, landing pages, emails, and more |
pricing-strategist | Builds comprehensive pricing strategies with tiered plans, price justifications, and revenue optimization through interactive Q&A |
prd-generator | Generates professional PRD documents optimized for AI coding tools — asks clarifying questions and outputs PDF to ./prd_outputs/ |
product-hunt-launch-plan | Creates comprehensive, personalized Product Hunt launch plans to rank #1 — includes hour-by-hour battle plan, templates, and 20+ alternative launch platforms |
marketing-ideas | Produces the 5 best marketing ideas for your business from a curated database of 160+ proven strategies — tailored to your industry, audience, and goals |
After installation, use skills in Claude Code by typing:
/sop-creator create an employee onboarding process
/linkedin-writer write a post about our new product launch
After installation, create the FOUNDER_CONTEXT.md in your project root, and copy the contents from this repository.
Then replace the fields with your own custom values so that the skills are tailored to you:
Skills automatically check for this file and use it to personalize outputs. Each project can have its own context file for different businesses or clients.
Want to add a new skill? See CLAUDE.md for development guidelines.
skills/
└── your-skill/
├── SKILL.md # Main skill definition
└── references/ # Additional reference materials
MIT