great-web-copy
A Claude Code plugin that writes high-converting website copy using proven copywriting frameworks.
Stop shipping "innovative, cutting-edge solutions" that nobody clicks on. This plugin enforces the rules that separate copy that converts from copy that just fills space.
Install
/plugin install makash/great-web-copy
What You Get
Two slash commands:
/great-web-copy:write-copy — Write new copy for any page or section/great-web-copy:audit-copy — Score existing copy out of 100 on 8 conversion criteria
One auto-activating skill:
The write-copy skill activates automatically when Claude detects you're working on landing pages, hero sections, CTAs, marketing copy, or README intros. No slash command needed — it just kicks in.
Usage
Write new copy
/great-web-copy:write-copy Landing page for an open-source cloud security scanner targeting DevOps teams at mid-size SaaS companies
Audit existing copy
/great-web-copy:audit-copy [paste your current copy here, or provide a file path]
Let the skill auto-activate
Just ask Claude to help with your website copy in natural language. The skill triggers when it detects copywriting context:
> Help me rewrite the hero section of our landing page. We sell API monitoring to backend engineers.
What It Enforces
| Rule | Why It Matters |
|---|
| Headlines lead with outcomes, not product names | "Your API uptime — monitored in 3 minutes" beats "Acme Monitor" |
| "You" outnumbers "we" at least 3:1 | Your copy is about the reader, not about you |
| Banned words are killed on sight | No "innovative", "cutting-edge", "leverage", "synergy", "seamless", "robust" |
| CTAs start with verbs and say what you get | "Start your free scan" not "Get started" |
| Every section needs a specific number | "340 teams" beats "many companies" |
| Copy follows proven section flow | Hero → Problem → Solution → How It Works → Proof → Objections → Final CTA |
| 7th-grade reading level | Short sentences. Short paragraphs. No jargon walls. |
Frameworks
The plugin picks the best framework based on your context:
- PAS (Problem → Agitation → Solution) — landing pages, cold audiences
- AIDA (Attention → Interest → Desire → Action) — home pages, broad audiences
- BAB (Before → After → Bridge) — SaaS, transformation stories
- StoryBrand — full website narrative, brand messaging
Output Format
Every run produces:
- The copy — section-labeled and ready to paste
- 3 headline alternatives — clarity-first, curiosity-first, urgency-first
- 2-3 CTA options — different commitment levels
- Copy notes — rationale for key choices, what to A/B test
Example Audit Score
Here's what an audit looks like on weak vs strong copy:
| Criterion | Weak Copy | After Plugin |
|---|
| Headline impact | 3/10 | 10/10 |
| CTA clarity | 2/10 | 9/10 |
| You vs We ratio | 2/10 | 10/10 |
| Banned words | 9/10 | 10/10 |
| Specificity | 6/10 | 9/10 |
| Narrative | 5/10 | 9/10 |
| Reading level | 7/10 | 9/10 |
| Social proof | 2/10 | 7/10 |
| Total | 52/100 | 91/100 |
License
MIT. See LICENSE.
Author
Akash Mahajan · @makash
Built with frustration at AI-generated copy that says "leverage our innovative, cutting-edge platform" and expects anyone to click.
makash