Viral Mortgage Hooks — Cowork Plugin
A Claude Cowork plugin that mines mortgage and real estate short-form content patterns from seed creators. Produces ranked hook patterns, script templates, editing checklists, and weekly posting plans for loan officers and mortgage pros — all using compliant sources (TikTok oEmbed, web search, Meta Ad Library).
Installation
Option 1: Install in Claude Cowork (Desktop App)
-
Download the plugin:
- Click the green Code button on this repo
- Choose Download ZIP
- Unzip to a folder on your computer
-
Add the plugin to Cowork:
- Open Claude Cowork (desktop app)
- Go to Settings → Plugins (or Capabilities → Plugins)
- Click Upload plugin or Add plugin
- Select the
viral-mortgage-hooks subfolder (inside the unzipped repo)
- Enable the plugin
-
First run: In your Cowork workspace, run npm install once so the hook miner script can run. You can ask Claude: "Run npm install in the viral mortgage hooks plugin folder".
Option 2: Add as Marketplace (Claude Code / Cowork)
- In Cowork: Settings → Plugins → Add marketplace from GitHub
- Enter:
jhaArnav/claude-cowork-viral-video-skill
- After the marketplace is added, install the plugin:
viral-mortgage-hooks
What It Does
- Mine hook patterns — Analyze seed creators (TikTok, Instagram, YouTube) using compliant APIs (oEmbed, public metadata)
- Rank patterns — 15 ranked hook patterns with "why it works" and paraphrased examples
- Script templates — 6 reusable templates: talking head, news reaction, rent vs buy math, condo trap, ITIN, rate strategy
- Weekly posting plan — 7-day plan with DM keyword CTAs
- Compliance notes — Do/don't lists to avoid copying or platform violations
Commands
| Command | What it does |
|---|
/viral-mortgage-hooks:mine | Run the full workflow: collect sources, analyze patterns, produce hooks + templates + weekly plan |
Skills
| Skill | Description |
|---|
viral-mortgage-hooks | Mines mortgage/real estate short-form content patterns. Activates when you ask to "mine mortgage hooks", "analyze viral content", "create content strategy", or "mortgage Instagram TikTok strategy" |
Example Workflows
Full workflow:
You: Mine hooks from my seed creators and give me a weekly plan
Claude: [Edits inputs.json if needed, runs hook_miner, analyzes sources,
produces ranked patterns, templates, and 7-day posting plan]
Analysis only:
You: I have sources.json — analyze it for hook patterns
Claude: [Loads sources, applies analysis, returns patterns + templates + weekly plan]
Requirements
- Node.js (v18+)
- npm (for
tsx and typescript)
- No MCP or external API keys required for basic use
Data Sources (Compliant Only)
| Platform | Method |
|---|
| TikTok | oEmbed (public, no auth) |
| Instagram/Facebook | Web search; no scraping |
| YouTube | Public metadata |
| Meta Ad Library | Search mortgage/real estate advertisers |
License
MIT
jhaArnav