From pm-go-to-market
Designs growth loops (viral, usage, collaboration, UGC, referral) and GTM motions (inbound, outbound, PLG, ABM) for your product challenge. Outputs prioritized strategy with tables, metrics, and experiments.
How this command is triggered — by the user, by Claude, or both
Slash command
/pm-go-to-market:growth-strategy <product or growth challenge>The summary Claude sees in its command listing — used to decide when to auto-load this command
# /growth-strategy -- Growth Loops & GTM Motions Identify and design the growth mechanisms that will drive sustainable traction. Evaluates five growth loop types and seven GTM motions to build a balanced acquisition and expansion strategy. ## Invocation ## Workflow ### Step 1: Understand Growth Context Ask: - What is the product? Who uses it? - Current growth metrics: user count, growth rate, acquisition channels - What's working? What's not? - Business model: how does revenue relate to user growth? - Team and budget: what resources can you put toward growth? ### Step 2: Evaluate Gr...
Identify and design the growth mechanisms that will drive sustainable traction. Evaluates five growth loop types and seven GTM motions to build a balanced acquisition and expansion strategy.
/growth-strategy B2B collaboration tool — growth has stalled at 5K users
/growth-strategy Consumer fitness app looking for viral growth
/growth-strategy [upload product metrics or growth data]
Ask:
Apply the growth-loops skill:
Analyze five growth loop types for your product:
For each applicable loop: mechanism, requirements, expected impact, implementation effort.
Apply the gtm-motions skill:
Assess seven GTM approaches:
For each: fit for your product, expected CAC, timeline to results, tools needed.
## Growth Strategy: [Product]
**Date**: [today]
**Current state**: [user count, growth rate, key channels]
**Growth goal**: [target]
### Recommended Growth Loops
| Loop Type | Mechanism | Fit | Impact | Effort | Priority |
|----------|-----------|-----|--------|--------|----------|
### Primary Growth Loop: [Type]
**How it works**: [step-by-step mechanism]
**Requirements**: [what needs to be true/built]
**Key metrics**: [how to measure loop health]
**Implementation plan**: [concrete next steps]
### Secondary Growth Loop: [Type]
[same format]
### GTM Motion Mix
| Motion | Investment | Expected ROI | Timeline | Tools |
|--------|-----------|-------------|----------|-------|
### Growth Experiments
| # | Experiment | Tests What | Effort | Expected Learning |
|---|-----------|-----------|--------|------------------|
### Growth Metrics Framework
- **North Star**: [growth metric]
- **Loop health**: [metrics per loop]
- **CAC by channel**: [tracking approach]
- **Payback period**: [target]
### 90-Day Growth Plan
**Month 1**: [focus areas and experiments]
**Month 2**: [scale what works, cut what doesn't]
**Month 3**: [optimize and systematize]
Save as markdown.
npx claudepluginhub unixcrh/phuryn-pm-skills --plugin pm-go-to-market/growth-strategyDesigns growth loops (viral, usage, collaboration, UGC, referral) and GTM motions (inbound, outbound, PLG, ABM) for your product challenge. Outputs prioritized strategy with tables, metrics, and experiments.
/growth-hacking-playbookGenerates growth hacking playbook with growth loops, AARRR pirate metrics, Bullseye channel prioritization, K-factor viral mechanics, ICE scoring, and 90-day experiment roadmap.
/strategyRuns an end-to-end product strategy workflow — from positioning and problem definition through opportunity exploration to roadmap sequencing.
/ideasGenerates tailored SaaS marketing ideas by collecting product stage, resource level, focus area, and scope preferences. Returns a curated set of actionable strategies from a catalog of 140+ ideas.