/audience

Audience: View Your Segment Overview

Command: /audience

Get a high-level overview of your audience segments. This command:

1. Lists all segments with estimated sizes
2. Shows top topics per segment
3. Displays activity distribution (active, occasional, dormant)
4. Provides coverage metrics (% of connections profiled)
5. Shows a word cloud of connection roles

What the User Will Experience

High-Level Overview

System displays a visual breakdown:

Your Audience at a Glance
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Executives (150 people, 7.6% of your network)
├─ Seniority: VPs (64), C-Level (42), Directors (38), Founders (6)
├─ Industries: Tech (89), Finance (28), Healthcare (18)
├─ Activity: 72% active, 18% occasional, 10% dormant
├─ Top topics: Leadership, Strategy, Thought Leadership, Team Culture
└─ Example profiles: @Sarah_CEO, @John_VC, @Lisa_Founder

Technical Leaders (420 people, 21.4% of your network)
├─ Seniority: Senior (156), Mid (142), Lead (89), Director (33)
├─ Roles: Engineering (234), Product (103), Data/Analytics (83)
├─ Activity: 68% active, 22% occasional, 10% dormant
├─ Top topics: AI/ML, Cloud Architecture, DevOps, Product Development, Startup Tech
└─ Example profiles: @alice_eng, @bob_pm, @carol_ml

Growth & Sales (380 people, 19.3% of your network)
├─ Seniority: Senior (142), Mid (158), Lead (52), Director (28)
├─ Roles: Marketing (156), Sales (142), BizDev (82)
├─ Activity: 75% active, 15% occasional, 10% dormant
├─ Top topics: Growth Hacking, GTM, Metrics, Founder Stories, Revenue
└─ Example profiles: @dave_sales, @eve_growth, @frank_bd

General Audience (1,016 people, 51.6% of your network)
├─ Seniority: Mixed (all levels)
├─ Roles: Mixed (HR, Finance, Operations, etc.)
├─ Activity: 45% active, 30% occasional, 25% dormant
├─ Top topics: Diverse (varies by subgroup)
└─ Note: This segment has diverse interests. Deep-dive to learn more.

Topic Affinity Matrix

System shows which topics resonate with which segments:

Topic Affinity by Segment
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

                 Executives  Tech Leaders  Growth/Sales  General
AI/ML                12%         92%          15%         25%
Leadership           88%         42%          35%         40%
Startup             68%         52%          72%         48%
Product             35%         78%          32%         38%
Growth Hacking       8%         28%          89%         32%
Remote Work         42%         58%          38%         52%
Fundraising         62%         24%         51%          28%

Top matches:
- Leadership + Executives = 88% affinity (strongest)
- AI/ML + Tech Leaders = 92% affinity (strongest)
- Growth Hacking + Growth/Sales = 89% affinity (strongest)
- Remote Work + General = 52% affinity (broad appeal)

Activity Status

Engagement Activity Distribution
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Active (posts/engages 2+ times/month):
├─ Executives: 108/150 (72%)
├─ Technical Leaders: 286/420 (68%)
├─ Growth & Sales: 285/380 (75%)
└─ General: 457/1,016 (45%)

Occasional (posts/engages 1/month):
├─ Executives: 27/150 (18%)
├─ Technical Leaders: 92/420 (22%)
├─ Growth & Sales: 57/380 (15%)
└─ General: 304/1,016 (30%)

Dormant (rarely engages):
├─ Executives: 15/150 (10%)
├─ Technical Leaders: 42/420 (10%)
├─ Growth & Sales: 38/380 (10%)
└─ General: 255/1,016 (25%)

Insight: Executives are the most engaged (72% active).
         General audience has the lowest activity (45%).
         This means your posts reach deepest with Executives and Tech Leaders.

Coverage Metrics

Profile Parsing Coverage
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Connections parsed: 1,966 / 1,966 (100%)
Profiles with engagement data: 1,247 / 1,966 (63%)
Segments with affinity data: 4 / 4 (100%)
Topics identified: 15 (AI/ML, Leadership, Startup, etc.)

Note: 63% of your network has engagement data because only connections
who posted or engaged with your feed have tracking. The remaining 37%
are "silent" but still see your posts.

Role Word Cloud

Most Common Roles in Your Network
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Engineer 234          Senior Engineer 128     Product Manager 103
Lead 89               Data Scientist 83       Manager 76              CEO 42
VP 38                 Designer 54             Marketing 52            Sales 48
Director 33           Founder 24              Consultant 19           Other 168

Action Items

What You Can Do With This Info
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1. Run /deep-dive [segment] to explore a specific segment in detail
   Example: /deep-dive Executives

2. Run /score to see how a draft post will perform with these segments

3. Post content that matches high-affinity topics:
   - Want Executives to engage? Write about Leadership (88% affinity)
   - Want Tech Leaders? Focus on AI/ML (92% affinity)
   - Want Growth & Sales? Talk about Growth Hacking (89% affinity)

4. Post enough to build calibration:
   - You've scored 3 posts. After 10+, predictions become much more accurate.
   - The more you post, the better the AI learns your audience.

If No Segments Created

Error: "Run /setup-audience-simulator first to parse your connections and create segments."

Data Notes

• Segment sizes are estimates based on connection_profiles.parsed_seniority and parsed_role
• Activity status is based on posts_count and engagement_score from parsed profiles
• Topic affinities are aggregated from segment_topic_affinity table (updated each time you score a post)
• Coverage metrics show how much of your network has been analyzed