How this command is triggered — by the user, by Claude, or both
Slash command
/pricing-strategy:competitive-pricingThe summary Claude sees in its command listing — used to decide when to auto-load this command
# Competitive Pricing Analysis Analyze competitor pricing and position your product strategically. ## Usage ## Output Format --- Apply immediately to user's input.
Analyze competitor pricing and position your product strategically.
/competitive-pricing [your product and main competitors]
# Competitive Pricing Analysis: [Product]
## Market Overview
**Category**: [Market category]
**Price Range**: $[Low] - $[High]
**Typical Model**: [Common pricing approach]
---
## Competitor Breakdown
### [Competitor 1]
**Pricing Model**: [Description]
**Price Points**:
| Tier | Price | Key Features |
|------|-------|--------------|
| [Tier] | $X | [Features] |
**Positioning**: [Premium/Value/Budget]
**Target Customer**: [Who they serve]
**Strengths**: [Pricing strengths]
**Weaknesses**: [Pricing weaknesses]
---
### [Competitor 2]
[Same structure...]
---
## Pricing Comparison Matrix
| Feature/Metric | You | Comp 1 | Comp 2 | Comp 3 |
|----------------|-----|--------|--------|--------|
| Base Price | $X | $X | $X | $X |
| Per Seat | $X | $X | $X | $X |
| Key Feature A | Inc/Extra | Inc/Extra | Inc/Extra | Inc/Extra |
| Free Trial | Y/N | Y/N | Y/N | Y/N |
---
## Positioning Options
### Option 1: Premium Position
**Price**: +20-30% vs market
**Requires**: [Differentiation needed]
**Risk**: [Considerations]
### Option 2: Value Position
**Price**: Market average
**Requires**: [Differentiation needed]
**Risk**: [Considerations]
### Option 3: Penetration Position
**Price**: -10-20% vs market
**Requires**: [Volume needed]
**Risk**: [Considerations]
---
## Recommendation
**Recommended Position**: [Position]
**Price Point**: $[X]
**Rationale**:
[Why this positioning]
**Competitive Response Risk**:
[What competitors might do]
---
## Differentiation Opportunities
### Price
[Where to compete on price]
### Value
[Where to compete on value]
### Model
[Innovative pricing approaches]
Apply immediately to user's input.
npx claudepluginhub sponticelli/business-claude-plugins --plugin pricing-strategy/pricingDesigns a pricing strategy: analyzes models, benchmarks competitors, estimates willingness-to-pay, and plans experiments for your product.
/competitive-analysisAnalyzes competitive landscape for a product or market, identifies direct/indirect competitors, compares strengths/weaknesses/pricing, and generates a markdown report with positioning maps, opportunities, and recommendations.
/benchmarkRuns competitive benchmarking analysis on specified products or market category, producing a report with profiles, comparison matrix, journey maps, opportunities, and recommendations.
/competitive-intelligencePerforms Porter's Five Forces, SWOT analysis, and competitive positioning matrix to generate a strategic competitive intelligence report.
/competitor-scanConducts structured competitive analysis for a specified market or product, mapping players, comparing features with insights, evaluating gaps, and recommending prioritized responses in markdown.