/content-generate

Social media content generation command. Produces ready-to-use posts, captions, visual briefs, and hashtags for the given platform and type.

Required Tools

• Read (brand voice, previous content, project context) -- Write (content file) -- Grep (previous content scan) -- ...

Procedure (6 Steps)

1. Gather Input

• Platform: Instagram / Twitter-X / LinkedIn / TikTok / YouTube / Facebook / All
• Type: Informative (tips, lists, how-tos) / Inspirational (motivation, success) / Entertainment (memes, trends) / Sales (product, discount, launch) / ...
• Topic/Message: detail
• Tone: Friendly / Professional / Fun / Inspirational / Provocative / Minimal
• Visual brief wanted? (yes/no) -- ...

2. Brand Context

Mandatory: .claude/workspace/marka-sesi.md (tone, address style, emoji policy) -- memory.md (campaign/launch/project)

Optional: .claude/workspace/icerikler/ (last 5, repeat prevention) -- .claude/workspace/takvim/ (timing fit) -- knowledge-base.md (phrases to avoid, rules)

If no brand voice exists, suggest /content-brand-voice without making it mandatory.

3. Platform Rules

Instagram: post max 2200 chars (first 125 critical, cut-off point) -- hashtags 20-30 (niche+general, first comment also OK) -- visuals 1080x1080 or 1080x1350 -- ...

Twitter/X: max 280 chars (each tweet in a thread separate) -- thread: 1/ main message, 2-N/ support, last/ CTA -- hashtags 1-3 (more reads as spam) -- ...

LinkedIn: max 3000 chars (first 210 before "see more") -- tone professional + human, personal experience -- hashtags 3-5 (sector) -- ...

TikTok: caption max 2200 (keep it short) -- video first, text supporting -- hashtags 3-5 (trend + niche) -- ...

YouTube: title max 100 chars (keyword) -- description 5000 chars (first 2-3 lines SEO-critical) -- tags 10-15 -- ...

Facebook: post limit 63,206 but optimal 40-80 words -- asking a question lifts engagement -- link description short and clear

4. Content Variations (3 approaches)

A — Direct Value: clear open message -- immediate benefit -- "Here are Y ways to do X..."

B — Story: open with personal experience/scenario -- emotional connection -- "Last week I experienced X and..."

C — Question/Curiosity: open with a question/surprising claim -- curiosity gap -- "Most people do X wrong. Here's why..."

For each variation: full copy (copy-paste ready) -- platform hashtag list -- CTA -- ...

5. Visual Brief (if requested)

For each variation: Description (object/scene/emotion) -- Size (1080x1080, 1080x1350, 1920x1080 etc.) -- Style (Photographic/Minimalist/Illustration/Typographic/Collage) -- ...

6. Package and Save

1. Check/create .claude/workspace/icerikler/
2. Create [YYYY-MM-DD]-[topic-kebab].md
3. Write variations + brief + metadata into one file
4. Present a summary

Output Format

[abridged]

Timing Guide

Platform	Best Days	Best Hours	Why
Instagram	Tue, Thu	11:00-13:00, 19:00-21:00	Lunch break and evening downtime
Twitter/X	Mon, Wed	09:00-11:00, 13:00-15:00	Work start and post-lunch
LinkedIn	Tue, Wed, Thu	08:00-10:00, 17:00-18:00	Work start and end of day
TikTok	Wed, Fri	19:00-23:00	Evening downtime
YouTube	Fri, Sat	14:00-16:00	Weekend viewing
Facebook	Wed, Thu	12:00-15:00	Noon and afternoon

Note: general data; varies with the target audience. Prioritize analytics when available.

Tips

• On multi-platform, adapt for each one (no copy-paste) -- hashtags: 30% large (100K+), 50% medium (10K-100K), 20% niche (<10K) -- 1 in 5 sales-focused (80/20) -- ...