/weekly

Prerequisites

Before running this command, ensure you have:

• Week to review identified
• Access to campaign data
• MCP configured: google-analytics, hubspot (optional)

Context Loading

Load these files first:

1. ./README.md - Product context
2. ./docs/ops/weekly/ - Previous weekly reviews
3. ./plans/ - Active campaign plans

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Language & Quality Standards

CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.

Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

Skills: Activate marketing-fundamentals, analytics-attribution, sales-workflow.md, crm-workflow.md skills.

Components: Reference ./.claude/components/interactive-questions.md and ./.claude/components/date-helpers.md

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Interactive Parameter Collection

Step 0: Get Current Date (MANDATORY)

Execute BEFORE asking any questions:

# Get current date info
CURRENT_DATE=$(date +%Y-%m-%d)
CURRENT_WEEK=$(date +%V)
CURRENT_YEAR=$(date +%Y)

# Week boundaries
WEEK_START=$(date -v-$(($(date +%u)-1))d +%Y-%m-%d 2>/dev/null || date -d "last monday" +%Y-%m-%d)
WEEK_END=$(date -v-$(($(date +%u)-1))d -v+6d +%Y-%m-%d 2>/dev/null || date -d "next sunday" +%Y-%m-%d)

# Previous weeks
PREV_WEEK_START=$(date -v-7d -v-$(($(date +%u)-1))d +%Y-%m-%d 2>/dev/null || date -d "last monday -7 days" +%Y-%m-%d)
PREV_WEEK_END=$(date -v-7d -v-$(($(date +%u)-1))d -v+6d +%Y-%m-%d 2>/dev/null || date -d "last sunday" +%Y-%m-%d)

echo "Current Week: W$CURRENT_WEEK ($WEEK_START to $WEEK_END)"

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Step 1: Ask Output Scope

Question: "What level of weekly review do you need?" Header: "Scope" MultiSelect: false

Options:

• Basic - Quick metrics check and priorities
• Recommended - Full review with planning
• Complete - Comprehensive with content calendar
• Custom - I'll select specific sections

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Step 2: Ask Week Period (DYNAMIC - use Step 0 values)

Question: "Which week are you reviewing?" Header: "Week" MultiSelect: false

Options (generated from Step 0):

• Current Week (W[CURRENT_WEEK]) - [WEEK_START] to [WEEK_END]
• Last Week - [PREV_WEEK_START] to [PREV_WEEK_END]
• 2 Weeks Ago - For historical comparison
• Custom week - Enter specific dates

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Step 3: Ask Review Focus

Question: "What areas should we focus on?" Header: "Focus" MultiSelect: true

Options:

• Performance Metrics - Traffic, leads, conversions
• Campaign Status - Active campaigns progress
• Content Review - Content performance analysis
• Next Week Planning - Priorities and calendar

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Step 4: Ask Output Preference

Question: "What format do you prefer?" Header: "Format" MultiSelect: false

Options:

• Dashboard - Visual metrics summary
• Report - Detailed written report
• Checklist - Action-oriented task list
• Slides - Presentation-ready format

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Step 5: Confirmation

Display summary:

## Weekly Review Configuration

| Parameter | Value |
|-----------|-------|
| Week | W[week] ([dates]) |
| Scope | [Basic/Recommended/Complete] |
| Focus Areas | [selected areas] |
| Format | [selected format] |

Question: "Proceed with weekly review?" Header: "Confirm" MultiSelect: false

Options:

• Yes, generate review - Start weekly review
• No, change settings - Go back to modify

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Data Reliability (MANDATORY)

CRITICAL: Follow ./workflows/data-reliability-rules.md strictly.

MCP Sources

Use MCP for metrics; if unavailable show "⚠️ NOT AVAILABLE":

• google-analytics - Traffic, conversions
• hubspot - Leads, CRM data
• meta-ads - Ad performance
• twitter, tiktok - Social metrics

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Workflow

1. Metrics Compilation

   • Traffic, leads, conversions
   • Email performance
   • Social engagement
   • Ad performance

2. Progress Tracking

   • Review completed vs planned
   • Identify blockers
   • Plan next week

3. Content Planning

   • Content calendar update
   • Campaign adjustments
   • Resource allocation

4. Funnel Analysis

   • Funnel conversion analysis (per CRM workflow benchmarks)
   • Lead quality trends
   • SLA compliance review

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Agent Delegation

Task	Agent	Trigger
Metrics compilation	researcher	Weekly review
Progress tracking	project-manager	Status update
Content planning	planner	Next week prep
Funnel analysis	lead-qualifier	Conversion review

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Output Format

Basic Scope

# Weekly Review: W[X] ([Date Range])

## Key Metrics vs Targets
| Metric | Actual | Target | Status |
|--------|--------|--------|--------|
| Traffic | X | X | 🟢/🟡/🔴 |
| Leads | X | X | 🟢/🟡/🔴 |

## Top 3 Wins
1. [Win with data]

## Next Week Priorities
1. [Priority 1]
2. [Priority 2]

Recommended Scope

[Include Basic + Performance Metrics + Campaign Status + Content Review + Next Week Planning]

Complete Scope

[Include all + Content Calendar + Resource Needs + Detailed Analytics + WoW comparison]

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Pre-Delivery Validation

Before delivering weekly review:

• Key metrics vs targets shown
• Campaign status updated
• Content reviewed
• Next week priorities set
• Blockers identified

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Output Location

Save review to: ./docs/ops/weekly/W[XX]-[YYYY].md

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Next Steps

After weekly review, consider:

• /ops:daily - Daily task management
• /report:weekly - Client-ready report
• /campaign:calendar - Content calendar update